A hotel app has great potential to aid in cultivating satisfied, loyal guests if hotels can figure out how to embrace innovation and prove to guests that the app is designed with their best interest at heart. Features such as direct messaging, mobile check-in, and mobile hotel room key are a step in this direction, but it’s up to hoteliers to become more forward thinking in taking advantage of the opportunity that mobile presents to create a much-needed refreshment in the guest experience.
Once your hotel has determined that you will create a mobile app, and go through the process of developing and fine-tuning it, it’s now time to promote. Below are three Intelity Hotel Partners who thought outside the box for gaining usage of their mobile app and created excitement for their guests.
Unico Hotel Rivera Maya
Unico created a list to post on their website of 10 things you didn’t know you could do on their app. They personalized it to their hotel’s unique amenities, such as read about the Kimbai art pieces in the lobby, pointing out features within the app including sending a digital posted card to loved ones and even upselling their spa services, such as booking a Volcanic Stone Massage.
Unico was able to highlight the exclusive amenities offered to their hotel while giving their guest a reason to check out the mobile app. As well their homepage also features the app, telling guests to make the most of their stay and to download the UNICO 20°87° Experience app.
Conrad Hotels & Resorts
Conrad Hotels & Resorts looked to use their mobile app Conrad Concierge within the Hilton Honors app to reach guests directly and immediately, without being unobtrusive. They were the first service-enabled hotel brand app made available in 2012 and surpassed 180,000 users in the first two years.
Their main goal was to increase sign-ups for the Hilton Honors loyalty program and provide mobile concierge services to guests. They used access to a suite of mobile features to serve as an incentive to get guests to download the app. To promote the app, they used several marketing techniques so that it would be a consistent message and reminder throughout their guests’ stay.
Conrad created a landing page announcing Conrad Concierge and defining its benefits for hotel guests.
Couples Resorts chose to announce the creation of their app along with their partnership with INTELITY in an informative press release. Their app focuses on amplifying the on-property experience to delight guests and provide additional support once they have booked a reservation with one of the brand’s resorts. Press releases often include images, videos and other multimedia which means they were able to convey their message in an interesting way. As well, the press release was distributed to millions of people around the world instantly through email and social media, expanding public knowledge about Couple’s new offering. Through the press release, Couples was able to create a buzz for the soon-to-be-released mobile app.