A Blog by INTELITY

At Your Service

Presenting the latest innovation and trends in hospitality technology and the products that are revolutionizing the service industry.

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Why Mobile Device Management for Hotels is a Major Hospitality Technology Trend

With the hotel technology trend of BYOD among hotel guests and staff on the rise, the hospitality industry is finding that mobile device management (MDM) for hotels is a necessary investment.

More than half of your guests will carry 3 or more devices with them when they come for a stay, and you can bet that all your employees are also equipped with a variety of devices, from smartphones to laptops.

We’ve entered an age of mobile hospitality, and all hoteliers must now be nimble enough to meet guests where they’re at: on devices that are capable of keeping them connected and informed anywhere in the world.

These mobile devices enable guests to manage the full, end-to-end travel experience, from the research phase to booking to the actual hotel stay. Features such as mobile key, mobile hotel check-in, digital maps, virtual concierge, and social media access have all made smartphones and in-room tablets invaluable to guests, while enterprise features such as digital guest request management and data views from integrated hotel systems have created demand for new hospitality technology among hotel staff as well.

All these devices have created new demands for connected “smart hotels” that provide sufficient hotel networks, WiFi and security for all on premises.

It’s one of the leading hotel technology trends and promises to assist hoteliers in staying on top of hotel guest and staff BYOD.

Some of the MDM features for hotels that could improve the mobile hotel guest and staff experience include:

  • Device and platform detection
  • Policy compliance monitoring
  • Mobile app management and permission setting
  • Security implementation
  • Remote software updates
  • Remote wiping of device data
  • VPN configuration
  • Remote device locking

In the second part of our series on Mobile Device Management for Hotels and Hospitality, we’ll go into specific benefits that can be realized through the use of an MDM solution.

For more information on how hotel technology trends like MDM can give you a competitive edge when it comes to improving the guest experience, schedule a demo with our industry experts.

 

Hilton Looks to Replicate Success of Conrad Concierge Mobile App

Hilton is looking to bring digital guest services to its entire portfolio in the same vein as the Conrad Concierge app did for its Conrad properties.

Hilton Worldwide is looking to increase its focus on mobile technology as a way to more competitively connect with the hotel brand’s guests. Hotel mobile technology has become the premier method for hospitality to reach guests in a way that is direct and immediate. It’s also unobtrusive, given that downloading a hotel app or opting in for communication is required before a connection can take place.

In 2012, Hilton launched Conrad Concierge with number one hotel app developer Intelity as an experiment. It was the first service-enabled hotel brand app made available, and it surpassed 180,000 users in less than two years.

A number of factors, including the success of Conrad Concierge app and the surge of hotel guest demand for mobile technology, have now led Hilton to begin a roll out of a new mobile strategy to engage guests through a hotel app similar to Conrad Concierge. The roll out will include a number of Hilton’s brands, such as Waldorf Astoria and DoubleTree.

The hotel app aims to increase sign ups for the Hilton HHonors loyalty program and provide innovative mobile concierge services to guests. Mobile is also viewed as a way to be competitive against indirect room bookings using channels such as online travel agencies like Priceline. Access to a suite of mobile features will serve as an incentive to get guests to download the app.

Using the hotel brand app on a smartphone, hotel guests will be able to pick a specific guest room, use mobile check-in, open the door to their hotel room with a mobile key, and access digital hotel services.

In an interview with The Drum, Geraldine Calpin, Hilton Worldwide global head of marketing and digital, said, “We are using digital to create a better stay experience, and we will continue to innovate in that digital hospitality experience because for us it’s about a better experience.”

“In some cases, people don’t want to talk to people, so enabling digital and technology to provide guests with more choices and control over their stay is what we want to do. The big thing is how can we make that easier and with less friction for our guests.”

(Video: John Vanderslice, VP of Hilton Worldwide Lifestyle & Luxury Brands, talks to Bloomberg TV from Intelity on Vimeo.)