A Blog by INTELITY

At Your Service

Presenting the latest innovation and trends in hospitality technology and the products that are revolutionizing the service industry.

in-room tablets for casinos

How to Use In-Room Tablets to Increase Retail Revenue

If you haven’t made a digital retail store readily available to your guests, you’re leaving money on the table. Don’t underestimate the possibilities of retail to generate incremental revenue for your property. 96 percent of all Americans have purchased goods online – 80 percent within the last month. E-commerce accounted for about $2.3 trillion in sales in 2017, and it’s projected to hit $4.5 trillion in 2021.

We had this in mind when we designed INTELITY’s retail app, which is included on our in-room tablets and our mobile guest app. Hotels, casinos, and other properties use it to create a customized, digital storefront that offers items from the gift shop or spa as well as other personalized merchandise. It can even be used to sell art pieces on display at your property, high-end cosmetics used in your spa, or in-room furnishings such as pillows and bedding used in your guestrooms.

Guests who are already using the in-room tablet or mobile app to order room service, request services, and control the TV can now see your property’s specially selected items nicely presented for purchase, as well. It is easy for them to add items to their cart, complete the purchase, and view and select tracking and shipping information.

On the property’s side, it is straightforward for staff to add and manage inventory, set availability, hide or reveal items as appropriate, and use promotions and push messages to create awareness. Orders go through INTELITY Staff, which makes it easy to ship an item to the guest’s home or deliver it to the room. Charges automatically go onto the guest’s folio.

Our retail app is just one more good reason to equip your guest rooms with in-room tablets. In-room tablets can be used to promote upgrades and upsell opportunities, including special offers, discounts, a room upgrade or spa treatments. These are offers that guests might be more inclined to accept from the calm and privacy of their room that they otherwise may forgo or not know about.

In addition to guests learning more about your facilities and offerings, and ordering room service around the clock – hotels with customized apps report a 41 percent increase in room service revenue – they can also control the room environment and the TV, make reservations on-site and off property, engage with entertainment and news apps, submit other service requests, and make purchases.

For more information on how you can increase your revenue through e-commerce, contact INTELITY to schedule a demo with a member of our team.

Extending the Reach of Your Casino Floor to Your Guest Rooms

How to Use In-Room Tablets to Engage Guests in Their Rooms

In-room tablets can be game-changers, so to speak, for casino resorts. In addition to guests being able to use in-room tablets for all the more familiar uses—such as requesting services, making reservations, and communicating directly with staff, as they would at any hotel—casino hotels have the added advantage of a fresh, new way to promote gaming, and special events directly to guests while they are most captive.

Operators can easily use in-room tablets to send special offers, targeted promotions, and casino floor updates in real-time when their guests are most engaged. Depending on where the property is located, some guests can even use in-room technology to gamble right from their room as some casino hotels now offer sports and other types of betting through in-room tablets or a mobile app.

One way they do this is by adding popular gaming apps to the in-room tablets and information and tips on how to play some of the more popular casino floor games. At some casino hotels, guests can also use tablets to get real-time keno and bingo results in their room, as well as to see who won daily drawings and receive real-time jackpot notifications. Using in-room technology in this manner means guests don’t have to worry about missing out on the excitement of the casino floor while in their rooms.

extending the reach of your casino floor with in-room tablets

Today’s core casino customers are generally between 55 and 75 years old and increasingly comfortable using digital devices, including in-room tablets and mobile apps, which makes adding gaming to digital devices a logical, and smart, next step. Also, once they arrive in their room and find the mobile app and in-room tablet integrated with the property’s loyalty program, they are apt to take advantage of customized and targeted promotions and other offers that encourage them to visit the casino floor.

Ultimately, casino guests are eager to spend their time gaming — not standing in lines — so a streamlined mobile check-in process means more time they can spend on the casino floor, or using the custom-branded in-room tablet for gaming while they are in their room.

INTELITY® is the provider of the most robust guest engagement and staff management platform in hospitality. The platform features multiple customizable solutions designed to help operations optimize staff efficiencies, increase revenue opportunities, and further delight their guests.

A variety of casino properties, from the Cosmopolitan in Las Vegas to smaller tribal casino properties, like Angel of the Winds and Black Oak Casino, now use the INTELITY platform, and 7 Cedars also plans to implement the INTELITY platform at its new hotel scheduled to open in the summer of 2020. To learn more about how you can extend the reach of your casino floor with hospitality technology, schedule a demo with INTELITY today.

INTELITY will be attending WIGA in June, email demos@intelity.com to schedule a time to experience the INTELITY platform first hand.

Using the Right Technology to Connect Your Casino Hotel Guests to the Casino Floor

By Benjamin Keller, INTELITY Senior Vice President of Sales, West

As travelers become more reliant on mobile technology, it is increasingly important to make sure the right tools are in place for staff to effectively connect with guests before, during, and after their stay. Incorporating the right technology into your operations not only enhances the way your guests experience the property overall, but it also makes for easier check-in, Q&A response, and enticing guests onto the casino floor, perhaps with special offers or promotions.

Today’s core casino customers are 45-75 years old and they are increasingly attached to their mobile devices, which they can use to play online casino games, check their point balances, “card in” and even connect to their favorite gaming machines on the floor. Because these customers are already familiar with mobile technology in the casino context, incorporating mobile into a casino resort’s hotel operations can be a welcome addition for a more seamless connection. Casinos are unique in that many customers return to “stay and play.”

“Stay and play” guests are great when it comes to implementing advanced technology into operations. As repeat guests become familiar with having access to the freedom mobile technology offers, they will show preference to properties offering mobile solutions. It goes without saying that guests who stay at a casino resort are often very interested in spending time gaming, so by streamlining the check-in process with mobile check-in, management teams not only reduce long check-in lines and front desk friction but can also increase the amount of time their guests spend on the casino floor.

As a result, casino-resorts often have a high rate of mobile check-in. For example, INTELITY customer Angel of the Winds Casino Resort has seen a high percentage of its guests checking on their smartphones using the hotel’s guest app.

Angel of the Winds Assistant General Manager Jeff Wheatley said incorporating INTELITY has helped them create a seamless, highly-connective guest experience overall. “It’s important that casino-hotels provide guests with a friction-free experience that allows them to move effortlessly between their hotel room and the casino floor. Incorporating INTELITY’s hospitality platform has helped us create this connection. We’ve seen our guests, especially the repeat visitors, quickly adapt to using our mobile guest app and mobile key solutions to expedite the check-in and -out process and access their rooms.”

INTELITY’s mobile and in-room platform components can easily be integrated with existing loyalty programs and used to streamline a casino resort’s entire guest experience. In addition to providing guests with a digital connection to staff, mobile apps and in-room technology can also be used by management teams to serve guests customized, targeted offers and promotions that encourage them to visit the casino floor or engage further with the property.

INTELITY’s guest engagement and staff management platform gives connected travelers more control over their stay and provides management teams with intuitive back-office tools that can be used to gain insight into guests’ needs before, during and after their stay. The INTELITY platform is currently installed in a variety of casino properties, from the Cosmopolitan in Las Vegas to smaller tribal casino properties.

Benjamin Keller and his team will be present at NIGA 2019. To schedule a time to meet with him at NIGA, visit the INTELITY website or Booth #2509 at the convention.