Sapphires are a hotelier’s best friend, thanks to INTELITY’s ICE Sapphire


INTELITY announced a new product today – ICE Sapphire. ICE Sapphire is a brand new guest service platform scheduled for release on June 14 with initial installations expected in the fall of this year.

ICE Sapphire will offer a high-tech take on the hotel clock radio, multi-device support with native and HTML5 web apps, increased flexibility of design, elegant new themes, and enhanced opportunities for commerce and advertising.

“We’ve taken what we’ve learned from feedback and years of experience, and we’ve applied it to develop an entirely new user experience with incredibly extended customization options,” said Chris Grey, INTELITY’s Chief Technology Officer. “The needs of our clients and their guests have changed, and technology has become more capable of meeting those needs.”

Included with ICE Sapphire will be:

  • Option for guests to use either a web-based HTML5 app or native iOS and Android versions. This will allow for a responsive design that accommodates both landscape and portrait orientations. It also means that a wider variety of devices will be fully supported, including TVs, laptops, iPads and iPhones, Android devices, and all other smartphones and tablets. Regardless of the presentation or the device, all of the functions will be the same.
  • Intelity’s Bedside Dashboard, a “21st-century alarm clock” exclusive to Intelity. The dashboard will serve as an optional landing page and will provide a streaming radio, an alarm clock with sleep function, and ambient sounds such as rainfall. Wake-up notifications will be directly through the device and no longer require a phone call from hotel staff.
  • Several new themes that hotels can choose from, rather than just the iconic classic design of original ICE. Hotels will be able to pick out custom fonts and color gradients that will perfectly match the property’s overall style. Images will now automatically be formatted and populated.

Other additional features will be a more commerce-friendly format with restructured, simpler dining menus and full-screen advertisements that allow hotels to market products and services directly to guests.