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Mobile App Checklist

Let's Get Digital

7 Questions to Ask Before
You Invest in a Hotel Mobile App

A recent Phocuswright Travel and Google Study found that 70% of U.S. travelers agree that they “always” use their smartphones when traveling, up from 41% in 2015.

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In today’s digital world, the average person checks their mobile device every 10 to 12 minutes and has roughly 80 apps downloaded at a given time. With apps created for connecting, researching, shopping, exercising, and more, we rely on our mobile devices and expect a lot from them. Of course, this is especially true when it comes to travel.

Whether it’s checking into a flight, getting a ride from the airport, looking up walking directions, or even researching translations, today’s travelers depend on their mobile devices to ensure a smooth travel experience. A hotel without a mobile app is missing out on a huge opportunity to connect with guests where they are most comfortable — on their mobile device.

There are roughly 6.92 billion smartphone users across the world.

With high rates of mobile device users and high expectations to digitally connect, what should your hotel app do? Besides providing a great digital guest experience, your hotel mobile app should be a reflection of your property and should give your guest the digital access they need to experience your property to the fullest.

Start with getting our full list of seven essential questions to ask before you invest in a hotel mobile app.

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