Today’s guest is mobile-first, meaning hotels must find a way to provide five-star service optimized for any device. The core benefits that any hotel app must provide are the ability to increase revenue with ancillary offers; real-time marketing through targeted promotions sent through the app; and the capture of data to build guest loyalty through a tailored experience.

To learn more about what makes a great hotel mobile app, download the 2020 Hotel App Buyer’s Guide.