Crystal Cruises, the world’s most awarded luxury cruise line, today announced its partnership with hospitality technology provider Intelity to introduce its “Digital Directory,” which will allow guests to access services digitally while aboard the vessels. Each penthouse aboard the newly launched Crystal Esprit now features in-room tablets that will provide current voyage information about ports and programming, Crystal Adventures ashore, and daily menus in the dining venues, while also allowing guests to book reservations for excursions and dining. Additionally, guests can stay current on the day’s news, as the devices link directly to Press Reader, which offers an array of global newspapers. True to Crystal’s celebrated personalized service, the device will greet guests by name upon activation.
“A key component to my vision for Crystal to continue as a leader in redefining luxury is to embrace technology and allow it to help streamline our guests’ experience,” said Edie Rodriguez, Crystal’s president and CEO. “Not only does the Intelity platform make a significant step in this direction, but it also helps us reduce our paper consumption and inform our guests in a more efficient way.”
A brand-wide mobile application, also built upon the Intelity platform, will help connect travelers booked on any voyage on any ship in the Crystal Cruises fleet with information needed to make their voyage smooth sailing, including ship information, voyage details, and programming notes. Guests can download the app to any Android or iOS mobile device to assist with pre-cruise planning and receive notifications before embarkation.
Intelity CEO & President David Adelson says, “It’s an incredible privilege that our company is making its cruise line debut with the luxury cruise line ranked number one by the U.S. News & World Report and so many other revered publications. The fact that a company of Crystal’s caliber is embracing Intelity’s technology is an early sign of changing standards across the entire hospitality industry. Going digital is one of the leading ways that modern hospitality brands can ensure impeccable service and truly distinguished customer experience.”
Crystal’s management and staff will also be able to take advantage of the system tools included with the Intelity platform. Features such as application content management, business intelligence metrics, built-in ticketing solution, direct marketing, and messaging enhance the value of the guest service software by increasing its impact on overall operations rather than just serving as a guest-facing mobile solution.
“We’re constantly seeking to innovate when it comes to delivering authentic, memorable travel experiences. Selecting a partner who can offer us a platform that also provides numerous operational benefits will be a strong resource for us as we move toward our upcoming goals for brand expansion,” adds Rodriguez.