Hoteliers, Are You Ready for the Real AI Revolution?

By Steve Proctor, CEO of INTELITY

Let's be brutally honest.

While the world talks about AI, many hotels are investing millions into disconnected technologies that create digital walls between them and their guests. It’s a critical misstep in an industry where 67% of companies are still in early or middle stages of cloud adoption, despite it being fundamental to modern guest experiences. (Skift Report 2024) This gap isn’t just a number; it’s a symptom of chasing features over fundamentals.

To every hotelier who has sat through endless vendor presentations, each promising their solution is the missing piece: We see you.

To every operations team struggling to make disparate systems talk to each other: We understand.

To every GM trying to justify another technology investment while watching OTAs capture more of your revenue: We hear you.

The truth is simple: Technology shouldn’t replace human connections – it should enhance them.

The Real Cost of Fragmentation

Think of your hotel as a living, breathing ecosystem. Every digital touchpoint isn’t just a service; it’s a sensor, gathering insights that could transform your operations and guest experience. Every day, invaluable guest data slips through the cracks between systems:

A mobile key isn’t just convenience – it reveals arrival patterns and preferences
A digital compendium isn’t just amenities – it surfaces guest interests and intentions
A smart ticketing system isn’t just problem-solving – it maps out service patterns and guest needs

You need to know:
What content engages your guests during their stay
How they actually move through and interact with your property
What influences their in-moment decisions

But here’s the challenge: In fragmented systems, these insights get trapped. You haven’t been able to capture these insights not because you don’t want to, but because the very technology stack you’ve been sold makes it impossible.

The AI Promise and the Path Forward

At INTELITY, we have reimagined our platform to do more than solve today’s problems. It feeds insights into a unified data repository, powering the kind of intelligent, guest-centric AI that will define the future of hospitality.

Picture this: A mobile check-in preference, combined with compendium browsing habits, service requests, in-room dining orders, what they engage with about your property, and what interests them to create a complete picture of your guest’s journey. Today, those insights often disappear into silos. With our platform, they fuel real-time intelligence that anticipates guest needs and enhances direct booking strategies – reversing trends like the flip from 4:1 direct vs OTA bookings in 1995 to today’s 1:5 in favor of OTAs.

Our Vision and Commitment

We envision a future where:

Technology enhances human connections rather than replacing them
Every digital interaction contributes to a deeper understanding of guest preferences
Real-time insights drive personalized experiences at scale
Hotels regain control of their guest relationships from OTAs
AI serves as a force multiplier for hospitality, not just another buzzword

With over 100 integrations, INTELITY’s platform creates a network of sensors for your hotel. Every tool, from mobile check-in to service automation, works in harmony to sense, learn, and adapt. This isn’t about disconnected features – it’s about building a truly intelligent ecosystem.

A Call to Action

To hoteliers: Demand more from your technology partners. The status quo of cobbled-together solutions isn’t good enough.

To technology providers: The time has come to break down walls, not build new ones. Integration isn’t a feature – it’s a fundamental right of our customers.

To the industry as a whole: Let’s reimagine what’s possible when we put aside individual interests and focus on creating a truly connected hospitality ecosystem.

The future belongs to those who understand that technology is both a service and a sensor. It’s about creating an environment where technology works quietly behind the scenes, gathering insights, learning continuously, and enabling genuine human connections.

Let’s stop chasing fragmented features and start building for the future – together.

What do you believe is the biggest barrier preventing hotels from creating truly connected guest experiences?

How has fragmented technology affected your ability to build meaningful relationships with your guests?

Join us in reimagining what’s possible.

Schedule a demo

and let’s continue the conversation.