Beza Worku to Present Vision for AI-Driven Hotel Operations
LOS ANGELES, CA — INTELITY®, the global leader in guest experience technology, will take center stage at HITEC 2025 in Indianapolis, unveiling the latest innovations from its award-winning GEMS® 2.0 platform. As the industry increasingly turns to intelligent automation, INTELITY will spotlight how its mobile-first, guest-centric solutions continue to transform hotel operations and elevate every stage of the digital guest journey.
Chief Product Officer Beza Worku will headline a featured session at the conference titled “The Silent Revolution: How AI Is Already Running Your Hotel (and What to Do About It)” on June 18 from 1:00–2:00 PM on Stage A. Worku will explore how AI is quietly transforming hotel tech stacks; from back-of-house operations to personalized guest interactions. While calling for a more intentional, humanized approach to innovation.
“Technology shouldn’t replace human connection, it should amplify it,” said Worku. “We’re building tools that feel as seamless and personalized as the world’s best concierge.”
The session will include a short video demo of INTELITY’s Nexus platform and its AI-powered tools, along with practical strategies for preparing data infrastructure, avoiding missteps in AI adoption, and designing with the guest in mind.
Key session takeaways include:
- How to prepare your hotel’s data and systems for successful AI adoption
- Common mistakes in AI investments and how to avoid them
- Why humanized AI—not one-size-fits-all tech—will define the future of hospitality
Conference attendees can also experience hands-on demos of INTELITY’s latest offerings, from mobile check-in, mobile key, guest messaging, and service automation to Nexus AI, at Booth 518.
To schedule a meeting with the INTELITY team during HITEC, visit www.intelity.com/hitec2025 or contact marketing@intelity.com.
About INTELITY
INTELITY is the hospitality tech company that believes great service shouldn’t feel like technology. Through the GEMS 2.0 platform and a bold, human-first design philosophy, INTELITY helps hotels deliver digital experiences that are personalized, efficient, and effortlessly warm.
