For properties wondering how to increase hotel revenue, the answer lies in data aggregation
Driving non-room revenue is one of the key goals for almost all hoteliers and hotel operators. But what if maximizing revenue was easier than you think? There are many ways hoteliers can increase non-room revenue, but the clearest answer lies in hotel technology. Deploying a staff operations hub that not only lets hotel staff streamline operations and increase guest satisfaction but also tracks guest behaviors and data is key for when it comes to upselling and maximizing revenue.
Want to learn how to increase hotel revenue at your property by using guest data? Here are a few ways.
Increase Forced Modifiers
By utilizing a staff operations hub, a hotel’s team can elevate guest interactions by streamlining their day-to-day operations. Additionally, a staff operations hub can field service and maintenance requests, while keeping up with preventative maintenance and work orders, all from one ticketing hub. The hub also allows your team to manage the content of additional technology offerings — such as a hotel branded mobile app and bedside smart-room tablets — all from one place. But possibly most helpful of all, a staff operations hub allows hotel operators to track guest behaviors and use this data to drive non-room revenue.
Take in-room dining, for example. Using a staff operations hub, data can show hoteliers what guests typically order alongside their steak dinner. This then creates the perfect upsell opportunity by using the property’s platform to suggest a glass of Cabernet Sauvignon or a side salad for guests who order a steak and a local craft beer or a side of fries for guests who order the pub burger. These data-driven forced modifiers answer the timeless question of how to increase hotel revenue.
Improve Marketing Turnaround
Using branded mobile apps and smart room technology, such as in-room tablets, hotels can market directly to guests when they’re onsite. Using data, hoteliers can see when guests are most active on the tablets or app and, thus, more likely to interact with promotions. For example, if a hotelier sees that guests are most active on smart-room tablets from 2 pm to 4 pm, then they have a two-hour window to push out notifications that can promote 20% off all spa treatments for the rest of the day, share happy hour specials going on in the bar, or notify guests about the local jazz trio playing in the restaurant that night. If guest interaction is higher, guest engagement will likely be higher as well, maximizing revenue for the property.
Personalized Service
Data also provides hotels and their staff the ability to anticipate guest needs. In some cases with repeat visitors, hotels can make a positive impact on the guest experience even before check-in begins. By analyzing and using data effectively, a hotel can already know what its incoming guests are like, prompting a customized pre-arrival upsell email with relevant amenity offerings and room upgrade suggestions. Data can help hoteliers identify patterns in guest activity, gain a deeper understanding of their needs, and drive non-room revenue, while providing an improved stay for the guest.
Wondering how to increase hotel revenue at your property by utilizing data? Request a demo today to learn more.
