A few ways to leverage technology to provide guests with a hotel stay they won’t forget
There are many examples of how technology can help improve hotel guest experiences — from smart-room tablets placed bedside that allow guests to digitally place and track in-room dining orders to hotel-branded mobile apps that make it easy for guests to check-in remotely and use their phones as their secure room key.
These technologies are all important when it comes to creating a lasting impression for guests, but possibly one of the most critical factors is delivering value to your guests. Making guests feel like you value them — and their dollars — is a great way to not only increase brand loyalty and repeat business but also help encourage positive word of mouth. And good news — you can leverage technology to help you do just this.
Here are a few examples of how technology can help improve hotel guest experiences and drive value.
Efficient Service Is the Best Service
A hotel infrastructure connected by technology helps hotel staff be more responsive to guest requests while decreasing the chances of human error. By deploying a staff operations hub at your property, efficient delivery of in-room dining or service items, fast communication between staff and task automation, and expedited maintenance requests can all be achieved.
A staff operations hub can analyze guest data — such as how many times guests request items such as extra pillows, toothbrushes, or towels — and allow a hotelier to place proper orders. Additionally, an operations hub that features a ticketing solution can track preventative maintenance, so management can ensure their facilities stay in excellent working condition, significantly reducing unexpected repairs or overhaul costs and providing guests with pristine property.
Streamline Operations By Stacking Up
When it comes to deploying a staff operations hub, choosing one that integrates easily into your property’s existing tech stack will make a positive impact on your staff’s ability to efficiently complete tasks, your guests’ journey, and your bottom line.
But, what is a tech stack, you ask? In its simplest form, a hotel’s tech stack is made up of the front-end and back-end technologies used by a hotel. By selecting a staff operations hub that interacts with your ticketing system and PMS system, staff will save time therefore expediting tasks and creating a more positive experience for guests.
Provide that Personal Touch
Guests staying at a hotel that’s able to fulfill their requests — even before they place them — are much more likely to return. Leverage technology that allows your staff to prioritize their workload to proactively meet guest expectations before they’re even expressed. Notice that a guest always orders a Pinot Noir with their dinner? By leveraging technology like a staff operations hub, your team will know to offer that specific guest their favorite glass of wine before they have the chance to order it themselves. This will make the guest not only feel special and recognized but will help drive non-room revenue.
Collecting data and learning loyalty guests’ and repeat customers’ behaviors can be facilitated through technology by recording key guest information, including preferences, frequent requests and special needs. With robust guest profiles, hoteliers can anticipate the needs of guests, as well as offer them tailored promotions and services based on their interests. This creates a premium guest experience that helps drive brand loyalty, five-star reviews and repeat business.
Want to learn more about how to leverage technology to deliver value to your guests? Or, wondering how technology can help improve hotel guest experiences at your property? Request a demo today.
