Hospitality can often have several definitions, but one main theme that stays consistent is catering to your guests’ real needs and desires. As technology is becoming more central to guests’ lives, their needs have changed. Hotels that adapt their guest experience to technology the fastest will be able to reap the benefits from this trend.
Here are some ways that in-room technology has changed the guest experience – for good.
Think Uber, For Hotels
8 years ago, no one thought to order a cab with the touch of their phone. Now, with Uber, it’s an expectation. 2 years ago, no one thought to pre-order fast food ahead online. Now, Starbucks. Panera. Chipotle. As the millennial generation has grown up with this technology, they will start to expect hotel services to work the same way.
Good Hospitality Never Goes Out of Style
The best technology makes your guest feel at home – whether that be placing an in-room tablet bedside so they can browse through articles, hotel information, concierge or a voice-activated solution where service is accessible with just a few voice commands. Any of these solutions means instant access to information as well as the replication of on-demand services guests are accustomed to at home.
But, removing the language barrier may be the biggest win in terms of guest comfort. No matter where guests are in the world, they will always feel at home with the ability to automatically change languages in seconds, on the solution that your guest chooses.
Technology Can Change Operations Too
Combine a staff-facing platform and guest-facing platform and you will see true value. When hotels begin to feed in an integrated back-end solution that blends in with the guest-facing solution, those efficiencies clearly show ROI.
- Streamline guest requests – automated routing and integrations for guest request and order accuracy
- Rich imagery and upsell options/features driving more sales
- Reduce printing costs and consolidate in-room information
- Reduce demand on the front desk and increase guest satisfaction by minimizing time spent in lines
- Business intelligence & analytical tools
It’s important to rebuild your operational practices and business model around your customer’s real needs and desires. Guests have changed over the last ten years with the adaption of technology. Have you?