Over the last 18 months, we’ve seen the hospitality industry rise up to meet each new challenge brought on by the COVID-19 pandemic. In my last COVID Update, we were hopeful about a vaccine being on the horizon, and today, I am very relieved to be writing this at a time when vaccines from multiple pharmaceutical companies are being distributed globally and many countries have made strong headway with their distribution and immunization programs. As summer begins, travelers and hoteliers are getting ready for a much-anticipated (and much-needed) vacation season.
We were already heading that way, but in 2020, mobile became a must. Hoteliers, from the smallest owner-operated properties to some of the largest brands, embraced mobile technologies like contactless check-in, mobile key, and mobile food and beverage delivery like never before. To service the demand, INTELITY’s Implementations, Customer Success, and Technical Support teams remained fully operational and available to support our customers as they moved into this contactless landscape. When our customers pivoted to getting their properties up to COVID-safe standards, we were here to help with the tech side of those endeavors.
Today, with nearly 100% of our customers’ properties open, hoteliers are now shifting their focus to making sure they are ready for the already rising influx of guests, most of whom haven’t traveled in over a year. I expect this eagerness to travel to continue well into the summer travel season. It’s really an unprecedented time and we at INTELITY have boosted our services to assist with the increased support needs during this exciting window. As you are ramping back up, so are we.
Just to put a finer point on the data, earlier this week, PwC projected an accelerated recovery timeline for hotels due to the swift rollout of the COVID-19 vaccine. Other statistical analysis leaders like STR and Deloitte have also adjusted their timelines. And as occupancy rates climb their way back to pre-pandemic levels, those guests who spent the last year doing everything from their phone will expect mobile options. They will want access from the palm of their hand; this includes everything from check-in, to room-key and dining requests, to post-stay updates. The more intuitive and accessible things are for your guests before, during, and after their stay, the more they can focus on what really matters: enjoying themselves at your property.
As this pandemic chapter comes to a close, we at INTELITY are hopeful. The future is bright and full of exciting tech developments. As such, I anticipate this will be my last COVID-19 update. I’m so grateful to be a part of this industry; the ways in which we’ve come together through this last year have been deeply encouraging. So thank you, truly. And as always, be well, be safe, and look out for each other.
– Robert Stevenson, INTELITY CEO