By Benjamin Keller, INTELITY Senior Vice President of Sales, West
As travelers become more reliant on mobile technology, it is increasingly important to make sure the right tools are in place for staff to effectively connect with guests before, during, and after their stay. Incorporating the right technology into your operations not only enhances the way your guests experience the property overall, but it also makes for easier check-in, Q&A response, and enticing guests onto the casino floor, perhaps with special offers or promotions.
Today’s core casino customers are 45-75 years old and they are increasingly attached to their mobile devices, which they can use to play online casino games, check their point balances, “card in” and even connect to their favorite gaming machines on the floor. Because these customers are already familiar with mobile technology in the casino context, incorporating mobile into a casino resort’s hotel operations can be a welcome addition for a more seamless connection. Casinos are unique in that many customers return to “stay and play.”
“Stay and play” guests are great when it comes to implementing advanced technology into operations. As repeat guests become familiar with having access to the freedom mobile technology offers, they will show preference to properties offering mobile solutions. It goes without saying that guests who stay at a casino resort are often very interested in spending time gaming, so by streamlining the check-in process with mobile check-in, management teams not only reduce long check-in lines and front desk friction but can also increase the amount of time their guests spend on the casino floor.
As a result, casino-resorts often have a high rate of mobile check-in. For example, INTELITY customer Angel of the Winds Casino Resort has seen a high percentage of its guests checking on their smartphones using the hotel’s guest app.
Angel of the Winds Assistant General Manager Jeff Wheatley said incorporating INTELITY has helped them create a seamless, highly-connective guest experience overall. “It’s important that casino-hotels provide guests with a friction-free experience that allows them to move effortlessly between their hotel room and the casino floor. Incorporating INTELITY’s hospitality platform has helped us create this connection. We’ve seen our guests, especially the repeat visitors, quickly adapt to using our mobile guest app and mobile key solutions to expedite the check-in and -out process and access their rooms.”
INTELITY’s mobile and in-room platform components can easily be integrated with existing loyalty programs and used to streamline a casino resort’s entire guest experience. In addition to providing guests with a digital connection to staff, mobile apps and in-room technology can also be used by management teams to serve guests customized, targeted offers and promotions that encourage them to visit the casino floor or engage further with the property.
INTELITY’s guest engagement and staff management platform gives connected travelers more control over their stay and provides management teams with intuitive back-office tools that can be used to gain insight into guests’ needs before, during and after their stay. The INTELITY platform is currently installed in a variety of casino properties, from the Cosmopolitan in Las Vegas to smaller tribal casino properties.
Benjamin Keller and his team will be present at NIGA 2019. To schedule a time to meet with him at NIGA, visit the INTELITY website or Booth #2509 at the convention.