CEO Update Banner Image
A Final Update on COVID-19

Hotel Technology Tips: Generating Revenue with a Hotel App

The benefits of hotel mobile apps are a hot debate throughout the industry. A sampling of those benefits includes Improved guest satisfaction, more efficient staff interactions, and better communication with guests, all of which increase a hotel’s competitive advantage. Yet, while leveraging mobile to result in increasing guest satisfaction and operational efficiency is a top priority when implementing mobile technology in hotels, increasing revenue through the use of mobile apps can also be a major part of justifying the investment. When used correctly, hotel apps can maximize revenue in order to provide significant ROI.

Mobile Booking

This is the most straightforward method to generate revenue from mobile apps. Allowing for mobile hotel room reservations is a primary source where hotels can create profit. With hotel bookings on smartphones rising, mobile reservations are a lucrative and sensible feature to enable when seeking to generate revenue through a hospitality app.

And booking room reservations don’t have to be the end of it. Hoteliers can also generate revenue by allowing for in-app booking for other hotel amenities, such as hotel spa services, golf or sports activities, restaurant reservations, in-room dining, and more.

Mobile Ads and Marketing

The benefit of guests utilizing a hotel app is that it gives hoteliers the opportunity to market directly to guests through a channel that is always on and always in the palm of a guest’s hand.

Push notifications give hoteliers an increased reach to market their services to their guests and the ability to provide consistent reminders and prompts to app users. Implementing advertisements into a hotel app is also an effective and clever way to generate revenue when done in a way that isn’t disruptive to the user experience. Hoteliers can boost revenue through pay-per-click or banner ads embedded in mobile apps.

Enabling guests to act on these prompts and mobile ads through in-app purchasing features can be very lucrative, as 76 percent of profits from apps stem from these types of purchases.

Third-Party Partnerships

Hotels can take advantage of partnering with local companies to maximize available space through a mobile app. Allowing these partners to seamlessly advertise on the hotel app interface for a fee can generate revenue for you and provide guests with information about relevant services, such as local boutiques. It’s important to select partners that enhance the existing brand image or provide significant benefit to a hotel’s most common demographic of guests, though.

As the landscape of the hospitality industry is shifting to focus more on mobile technology in response to guests who are demanding more sophisticated digital engagement during travel, developing apps that are functional on multiple levels and provide an ROI that offsets investment is growing more important as well.

For more information about how to generate revenue with a hotel app and determine the ROI of hospitality mobile technology, explore our mobile solutions or schedule a demo with a member of our team.

 

Integrations

Download the Checklist

Fill out this short form to access the our Roadmap to Tech Success: 10 Questions to Ask Vendors Before Your Next Purchase.

[Product Name]

Download the One-Sheet

Fill out the following form to access additional information about …

Mobile Key

Download the One-Sheet

For additional information about our Mobile Key solution, download the PDF one-sheet after filling out this short form.

Mobile & In-Room Dining

Download the One-Sheet

Fill out this short form to access additional information about how we approach digital dining.

Guest Marketing

Download the One-Sheet

Fill out this short form to access additional information about using our platform to market to your guests.

In-Room Tablets

Download the One-Sheet

Fill out this short form to access additional information about our In-Room Tablets.

Integrations

Download the One-Sheet

Fill out this short form to access additional information and a list of our more popular integrations.

Smart Mirrors

Download the One-Sheet

Fill out this short form for more information about our Smart Mirrors solution.

Casting

Download the One-Sheet

For additional information about our Casting solution, download the PDF one-sheet after filling out this short form.

Live! Casino & Hotel Success Story

Download the One-Sheet

For additional information about Live! Casino & Hotel and how they saw success leveraging Guest Marketing, download the PDF one-sheet after filling out this short form.

Do Not Sell My Personal Information

In accordance with the California Consumer Privacy Act (CCPA) you have the right to opt out of the sale of your Data to third parties. Submit your request below to opt out of the sale of your Data.

INTELITY will review your request and respond within 5 business days.

Data Questions for CA Residents

Want to know more about your Data? Send us an email using this form and we’ll get back to you as quickly as we can.

Mobile Check-In

Download the One-Sheet

For additional information about our Mobile Check-In solution, download the PDF one-sheet after filling out this short form.