Integrating existing casino loyalty programs and in-app gaming into a branded mobile app for your property enhances the guest experience and drives additional revenue
When it comes to casino hotel customer retention, casino loyalty programs are key. But what if you could bundle your loyalty program with other revenue-driving features, such as in-app gaming, on-site dining, and more? Enter branded mobile apps. The use of a mobile app can actually help keep guests — and their dollars — on your property.
With hospitality technology for casinos on the rise, branded mobile apps can offer many benefits for your property and your guests, including providing the option for guests to bypass the front desk by checking in ahead of arrival and using their phone as a mobile key. This cuts down on front-desk friction by enabling guests to go straight to their rooms, so they can get out on the casino floor and play. Mobile apps also let guests order room-service, book on-site dining reservations and spa appointments, and request missing toiletries all with just a tap of their finger.
But let’s look at a few ways that branded mobile apps can enhance casino loyalty programs and drive additional revenue through in-app gaming.
Reward Your Guests
According to a study conducted by marketing firm LaneTerralever, 65% of surveyed gamers said they will visit a casino solely because of their positive perception of its loyalty program. The survey of some 1,300 gamers also found that the majority of Millennials and Gen Xers use their earned loyalty rewards to play more. With stats like this, integrating your existing casino loyalty program into your casino hotel branded mobile app is a no-brainer and can be used to streamline your property’s guest experience.
The best casino loyalty programs allow guests to use their rewards to play more or redeem for food and drinks — getting them out of their rooms and onto the casino floor. It will also entice them to stay on your property, keeping their dollars onsite.
Sending targeted marketing opportunities through a branded mobile app also allows guests to engage directly with your casino hotel’s events and promotions. These types of promotions can also entice loyalty members by notifying them of times or games that could offer them double points.
Integrating in-app gaming into your branded mobile app will drive additional revenue to your property and provide guests with a seamless experience. In-app gaming integration can also help attract younger demographics who have been finding their place in the gaming ecosystem thanks to the increased popularity in iGaming and sports wagering. With younger demographic interest on the rise thanks to these mobile-based games, having a branded mobile app for your casino hotel with integrated in-app gaming is a great way to meet them where they’re at.
Interested in learning more about how to integrate your casino loyalty program with a branded mobile app for your casino hotel or hospitality technology for casinos in general? Request a demo today.