5 reasons your property should implement a branded mobile casino app
Hospitality technology dates back to 1894 when the Netherland Hotel in New York City introduced the first in-room telephones for its guests. Needless to say, we’ve come a long way since then. Smartphones and other hotel mobile tech, such as smart-room tablets, have changed the way the hospitality industry communicates with and serves its guests. But how can these technologies benefit casino-hotels? The use of a branded mobile casino app can actually help keep guests — and their dollars — on your property. The following are five reasons to implement a branded mobile casino app at your casino-hotel.
No one wants to see a long check-in line in a casino lobby, no matter which side of the desk they’re on. Mobile check-in options are ideal for “stay-and-play” guests, allowing them to get checked in to their hotel room ahead of their arrival. It’s also a boon for casino-hotels’ staff as they’re able to focus on other tasks, improving the overall customer experience. Perhaps most importantly, though, it quickly connects your guests to the casino floor. Cut down on front-desk friction and enable customers to go straight to their rooms, so they can get out on the casino floor and play.
Offer Highly Targeted Marketing Opportunities
All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers? Help your guests keep track of on-property events, sales, and activities they might be interested in by using hotel mobile tech to deploy targeted marketing messaging when guests are most likely to be receptive. This tech is useful for those time-sensitive promotions and events. Incorporate these marketing notifications to deploy directly from your branded mobile casino app to your guest’s pocket.
Attract Younger Generations
Younger demographics are finally finding their place in the gaming ecosystem thanks to the increased popularity in iGaming and sports wagering. With younger demographics interest on the rise thanks to these mobile-based games, having a branded mobile app for your property is a great way to meet them where they’re at.
Provide In-Room Customizations
In relation to the above, younger demographics, such as Millennials and Gen Zers, tend to avoid spending time talking on the phone. Hotel mobile tech, like a branded mobile app, allows them to engage with your property’s staff without ever having to pick up the phone. According to a 2023 survey, 75% say talking on the phone is too time-consuming, and 64% avoid phone calls because they don’t want to interact directly with a person.
Keeping that trend in mind, if this type of guest needs to request additional items or wants to place an in-room dining order, picking up the phone to call the front desk might not be their first inclination. Providing guests with a branded mobile app allows them to request missing items, control the lighting and temperature system in their room, and place room service orders — all without having to make a phone call, which also saves your staff time in the process. Using a branded mobile app, guests can also monitor the status of their order just like they would on their favorite food delivery service app.
Promote Cardless Interactions
No one wants to carry around a debit or credit card on a casino floor if they can avoid it. Instead of insisting that customers carry their cards on them, consider adopting a cardless system that works with your branded mobile app. Stations Casino’s Cardless Connect system is a perfect example. Guests sign up for a “boarding pass” through the app, and as long as they’ve got internet access, they can play at their favorite gaming tables and machines without having to worry about chips, cards, or losing more money than they intended.
To learn more about creating a branded mobile app for your casino-hotel or other examples of mobile technology for hotels, request a demo.