Wondering how to personalize the guest experience at your property? The answer lies in hotel technology.
When it comes to retail marketing, personalization is king. The ability to tailor a customer’s shopping experience increases their satisfaction, leading to customer loyalty. The same goes for hotels. When a guest checks into a hotel, they crave a personalized experience that makes them as comfortable as they are at home. Addressing guests by their first name and replacing frequently used items in their room are a few ways to make them feel acknowledged. But what if you could take it one step further?
If you’re wondering how to personalize the guest experience further, the answer lies in hotel technology. Here are a few ways tech can help customize your guests’ stay.
Their Stay, On Their Time
With technology and mobile devices permeating nearly every aspect of our daily lives, it’s no surprise that a rising number of guests have come to expect a digital experience during their hotel stay, as well. Branded hotel mobile apps are one recommendation of how to personalize the guest experience. Apps offer tech-savvy guests the ability to check-in and check-out all from the convenience of their mobile device. Apps with mobile key capabilities allow guests to bypass the front desk altogether and head right to their rooms upon arrival. Integration with key lock providers offer guests a secure way to enter their rooms, while also never needing to worry about misplacing a plastic key card again.
Another benefit? After a long day of work meetings or sightseeing, guests can view menus that have been updated in real-time, place their dining request and track their order’s progress all from their app — just like they would their favorite food delivery app.
The Tap of a Tablet
Hotel guest room technology, such as bedside smart-room tablets, are one more way guests can get what they want, when they want it. With similar features as a mobile app, smart-room tablets let guests place dining orders and track them in real-time. They also allow guests to request additional toiletries that they may have forgotten, such as toothpaste or dental floss. For guests who prefer a little extra comfort, an additional pillow or two is just a tap of the tablet away.
Binge Away
Gone are the days when guests had to wait to return home to their couches to find how the second season of “White Lotus” ends. Casting gives guests control over their own in-room entertainment. Delivered through Google Chromecast, guests can stream content directly to the room’s television from their own device with no additional login needed.
Comfort Comes First
Hotel guest room technology like smart-room tablets are able to integrate with a hotel room’s temperature control system and lighting system to allow guests to create the exact environment they want. Just like they can at home, guests can reach for the in-room tablet to adjust the room’s heating and cooling, as well as brighten or dim the lights. Now that’s personalization.
Customized, Data-Driven Offers
Using features like banner promotions, in-app messaging and user experience flows, hoteliers can reach guests with personalized offers at any time during their stay. By sharing a few of their preferences when booking, hotels can then create offers based on these stated preferences. Notice a guest is traveling for a specific event due to their rate code? Hoteliers can create special offers and promotions based on that rate code and push them out via the app when guest engagement is at its highest.
These are just a few suggestions of how hotel technology can help improve the guest experience. For more on how tech can create a personalized experience for your guests, request a demo today.
