QR Codes: The Hospitality Comeback Kid

Read why there’s a rise in hoteliers using QR codes to link to their hotel’s guest app.

QR codes that were once seen as cumbersome and an outdated fad have experienced a resurgence due to the pandemic. Boosted by mobile phones’ recent ability to read QR codes without the need of a third-party app and the need for contactless solutions, the demand for QR codes has gone through the roof. Now, QR codes are making a comeback, and while the catalyst for this comeback was COVID, QR codes provide great value beyond curbing the spread of the virus. If you are wondering what all the fuss is about, here are a few ways hoteliers are using QR codes to elevate digital guest experience and boost incremental revenue.

What QR Codes Are Good For 

App Adoption
Even hotels with the best hotel app platform can run into issues with app adoption. If no one is downloading your app, what’s even the point? QR Codes make downloading your app easier than ever—all a guest has to do is scan the QR code with their phone camera. There is a misconception that if app downloads are low, it’s an indication that guests don’t need or want to use your app. The real reasons are much simpler, they forgot about it, they don’t want a single-use app on their phone, or downloading seems like a hassle. Once guests download a hotel app, they can use their phones to check-in, access their rooms, and view a digital compendium that highlights a hotel’s services and amenities.. Having a QR code to help get over that initial hump of downloading can greatly improve guest app adoption.

Menus
While the pandemic motivated restaurants to provide contactless menu options, many restaurants are finding continued benefit from exclusively using digital menus. With a small sign on the table displaying the QR code that takes customers directly to the menu, restaurateurs are saving on the printing costs that come with having to put out new paper menus every time there is an update. When your menu is housed on an app, item changes can be instantly and easily updated. Plus, you can feature special items or promotions in a visually interesting way that your customers won’t be able to miss.

Targeted Promotions
QR codes are a great way to make guests aware of promotions or offer exclusive discounts, and to target information to a specific group. QR codes can be used during conferences and corporate events within a hotel to promote educational sessions or upcoming happy hours.  They can be displayed at the conference or even on a guest’s TV. QR codes can also be used during wedding events to keep guests informed on the wedding itinerary. With a little foresight and creativity, the possibilities for QR codes are endless.

Where to Put Your QR Codes 

Where is the best place to put your QR codes? Well, that largely depends on what your code is linking to. If you are trying to get more downloads, you want the QR code to be somewhere visible when guests are first arriving. Whereas a menu QR code should be visible in a space where guests are more likely to order food, like in their room for room service.

A few ideas for QR codes locations: 

  • Lobby signage
  • In the elevators
  • On the guest’s TV
  • In your on-property dining areas
  • In conference or event brochures

For more information on how to integrate and utilize QR codes with your hotel guest app, reach out today.

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