Four key reasons an integrated hotel technology stack is critical when selecting a tech platform
When it comes to choosing the correct technology platforms and solutions for your hotel, many features should be taken into account. Ask yourself: Is the solution cloud-based? This means it’ll add an extra layer of security. Is the platform PCI compliant? This will protect your guests’ data and ensure it’s safe. But another key question to ask yourself is: Does the solution easily integrate into your existing hotel technology stack?
Selecting a software provider that already integrates with platforms and solutions that your property is currently using will streamline your operations, and, in turn, provide a better experience for both your guests and your staff. But, before we dive deeper into some of the advantages of a modern hotel technology stack, let’s first answer the question: What is a tech stack?
What is a Tech Stack?
In its simplest form, a tech stack is a series of software subsystems that create a complete platform so no additional software is needed to support applications. In hospitality, a hotel technology stack is made up of a piecemeal set of solutions aimed at optimizing the hotel’s functions, including its operations, revenue management, marketing, and guest services. These can include front-end tools, back-end tools, and APIs.
So, what are the benefits of a modern hotel technology stack? Here are a few:
Probably the most obvious benefit is the streamlining of hotel operations. Take for example the process of updating room rates. Imagine a hotel has to update 30 room rates for 10 different room types over 12 months. Not only does this hotel’s staff have to do this in their Property Management System (PMS), but they also have to update it on 10 different online travel agencies, as well. That’s a nearly impossible task that could be rife with human error. Using platforms that “talk” to each other streamlines this process while eliminating the possibility of human error at the same time.
Manage Technology Increases
With more technology applications and systems available to hotels than ever before, tech connectivity is most important to hotel operations. Without seamless integrations, business operations can come to a standstill and result in guest service issues, which can, in turn, lead to a negative guest experience and revenue loss.
Resolve Siloed Data
When systems aren’t talking to each other, hotels end up with ineffective copy-and-paste methods for tracking information and duplicating records in the numerous systems they’re using. This results in an operational mess, and the guest experience suffers in the process.
Fulfill Guests Expectations
Today’s guests expect personalization and customization. Guests who share personal information with hotel staff — such as allergies or toiletries requests — expect that information to be retained with staff across the property. With interconnected technology now a norm in everyday life, hotels now have to answer the question, “Why aren’t your systems talking to each other?” from more than just data architects. The average hotel guest expects this as well.
Interested in learning more about how you can integrate our software with your modern hotel technology stack? Request a demo today.