Hospitality technology innovator Intelity will introduce a new mobile hotel brand application for the Meritage Collection, part of the Pacific Hospitality Group portfolio, that will include all properties. The application will run on Intelity’s guest engagement SaaS platform, the most widely used of its kind in the world with more than 5 million global hotel guest users served to date.
Steve Arnold, president and COO of Pacific Hospitality Group, said, “We felt developing a brand-wide app for the Meritage Collection properties was a necessity given the current significance of mobile hospitality technology. The partnership with Intelity was a natural choice because we needed a company with the experience and ability to successfully deliver this innovation. We fully expect this to improve the guest experience we offer by allowing our guests to have more direct access to around-the-clock service.”
ICE Multi-Property allows hotel brands and management groups to establish a centralized mobile presence through a downloadable app available for use on guests’ personal mobile devices. It offers digital interaction with a brand and all included properties for end-to-end guest experience management, before, during and after a hotel stay.
Features available through the Meritage Collection app will include property searches, image galleries, mobile guest services, and reservation booking. Individual properties will also have unique hotel apps with virtual mobile concierge services such as maintenance and housekeeping requests, room service orders, restaurant menus, and even pre-arrival requests to personalize the guest room experience.
The mobile app is only one component of the complete system that the Meritage Collection will receive. The full Intelity platform offers both guest-facing and operational benefits that can be leveraged by a hotel brand to improve the guest experience, increase guest satisfaction, create new revenue channels, and streamline operations.
Requests made by guests using mobile devices can be viewed, tracked and assigned in the ICE Control System (ICS), a back-end control system with tools for staff. Other enterprise features include content control, direct guest marketing and messaging, and access to business intelligence related to guest use of the hotel app.
Intelity CEO and President David Adelson said, “We formed partnerships with more hotel brands last year alone than any other company in this space has in total. Earning this partnership with Meritage Collection is a true badge of honor for our company. We look forward to bringing them to the leading edge of the mobile hospitality revolution.”