Schwartz Family Company invest in Intelity digital mobile key technology for new Crowne Plaza Hunter Valley mobile app
The key to guest satisfaction, sustainability, and overall hotel efficiency might actually be as simple as not making a traditional room key available. That’s the theory spearheading the trend for keyless hotel room entry, currently making headlines in Australia.
Mobile Key, a mobile room key solution by Intelity, debuted at the Crowne Plaza Hunter Valley earlier this month, presented as part of an innovative new service app supplied and installed by Asia Pacific’s leading hotel tech partner, McLaren Technologies. Headquartered out of Sydney and Singapore, McLaren were commissioned for the progressive project based on their strong expertise in delivering innovative and impactful hotel tech solutions across the region.
McLaren Technologies Managing Director Matthew White said, “McLaren was thrilled for the opportunity to work with Schwartz, one of Australia’s largest private investor hospitality entities and a true pioneer in terms of making significant investments in fresh technology initiatives in the Australian market.”
“We congratulate Schwartz on taking the initiative to embrace keyless entry at its popular Crowne Plaza Hunter Valley address, and all the convenience that Intelity’s mobile key solution entails as part of their new guest service app.”
McLaren has been providing keyless hotel room solutions as part of tailored hotel apps available to download on mobile devices in a variety of destinations beyond Australia since late 2014. In the past two years, mobile keys have made an appearance in several Australian hotels, however, Schwartz’ Crowne Plaza Hunter Valley version is believed to be the first of its kind to be delivered as part of a tailored full-service mobile guest app with a variety of other features available at the touch of a finger.
Mr. White said, “This style of platform drives benefits beyond guest room access into other important areas of the hotel, by providing management and staff with powerful capabilities across all aspects of the hotel’s operations. This ensures a more intuitive service for outstanding guest experience.”
To use the keyless entry function at the hotel, guests simply need to install the hotel’s branded app, and the hotel team digitally generates the keyless function on the day of check in. Essentially, guests will save time and bypass the service desk thanks to a push notification sent directly to their phone, along with the allocated room number, and can enter their room by simply waving the phone in front of the corresponding door.
“I have always been passionate about the use of technology that enhances the guest experience,” said Dr. Schwartz. “It has been a tremendous achievement by the team to establish the Crowne Plaza Hunter Valley as the first hotel in Australia to have a functioning keyless-entry system and pre-arrival check-in facility on its own app. We have already received excellent feedback from the innovation at the Crowne Plaza and we are now actively working to extend keyless-entry to other hotels in the Schwartz Family Group.”
“We are thrilled to be embracing this cutting-edge technology.” said Lachlan Walker, General Manager of Crowne Plaza Hunter Valley. “We’re deeply honored to be chosen to lead the charge within the Schwartz Family Company (SFC) portfolio, and the broader Australian hotel community.”
“The hospitality industry has shown tremendous growth in technologies aimed at enhancing the guest experience. Recent studies have shown that over 64% of travelers want engagement with their hotels via mobile devices including the ability to use their device as a room key. We are meeting our guests’ needs in the way that matters most to them.”
Schwartz owns more than a dozen hotels in key destinations across Australia from regional spots such as the Hunter Valley and the Blue Mountains to central CBD addresses in Canberra, Melbourne and Sydney (including the upcoming Sofitel Sydney at Darling Harbour set to launch in October 2017).
In addition to the Crowne Plaza Hunter Valley, McLaren also recently deployed Intelity’s mobile key solution at the new Skye Hotel Suites Parramatta and has two additional keyless room projects in Singapore due for completion later this month.