Silver Reef Casino to Implement KEYPR’s Guest Experience Technology and Management Platform


KEYPR®, the technology company whose enterprise cloud platform is the leader in guest experience and hospitality management, announced today that its system will soon deploy at Silver Reef Casino in Ferndale, Washington.

The casino chose KEYPR’s full cloud-based platform during a rebranding and technology upgrade. “We are not far from the technology-focused Vancouver market and it’s important we stay up with and even ahead of expectations,” said Randy Hulce, Silver Reef Casino Hotel Director. “We know we need to take advantage of the best solutions possible to provide our guests with the service they deserve while also being efficient and meeting our goals.”

In addition to the resort’s more than 50,000-square-feet of gaming, it has hotel rooms, 10 restaurants, and a full-service spa at its location near the U.S-Canadian border.

The property will offer its guests a custom-branded mobile app with mobile key and in-room tablets opening up infinite tools to manage their stay throughout the entire guest journey. It will also use KEYPR’s integrated dashboard Guest Experience Management System (GEMS®) to streamline and track guest and staff member interactions.

KEYPR’s customizable, easy-to-use mobile app, for those “on the go,” allows guests to expedite check-in and check-out, avoiding the busy front desk. It lets guests receive push notifications, order room service, communicate directly with hotel staff (such as texting the valet, for example), and get messages from hotel staff whether on or off the property. The hotel can also receive guest feedback through the app in real time for active service recovery.

The casino hotel will use the powerful promotions engine built into KEYPR’s tablets to market its casino, restaurants, and other amenities, and to provide discounts and other specials.

On the back-of-house side, it will use GEMS via desktop and mobile, which allows staff to provide attentive service to guests across the property and respond to requests in real time. GEMS keeps track of work orders, service delivery times, and monitors all activity so hotel operations can see their entire workflow 24/7. Silver Reef Casino management can then use that valuable data to make informed staffing, purchasing, and operational decisions.

“We are thrilled to further expand the KEYPR and INTELITY casino portfolio by partnering with Silver Reef Casino,” said KEYPR Senior Vice President of Sales Benjamin Keller. “They are already doing great things at this property and we look forward to seeing the KEYPR platform add a great deal of value to the operations team and guest experience.”

KEYPR is merging with INTELITY, the leading integrated mobile and in-room technology provider for the global travel industry. The new company, branded as INTELITY, touches all points of the hotel guest and employee journey and is, by far, the largest and most deeply integrated, comprehensive hospitality platform available.