Remote-workers are seeking out hotels, casinos, and resorts where they can combine business and personal travel. Learn how hoteliers can position their properties as enticing “bleisure” destinations.
After over a year of moving to remote work, as the world continues to reopen, many companies have opted to keep “work-from-home” options in place. Employers save on expenses that naturally come with in-office work, and employees get more flexibility—it’s a win-win. This surge of implementing fully-remote or partially-remote schedules also benefits both travel and hospitality industries. Remote workers can work from anywhere, which is why hotels, resorts, and casinos are seeing a rise in work-from-hotel guests. Hoteliers can capitalize on a combination of business and pleasure, now coined as “bleisure” trips, for guests who want the feel of vacation while still spending time on the clock.
Let the World Know You are Work-From-Hotel Friendly
What do you have to offer remote-workers? Tables with killer views? Private spaces for virtual meetings? Whatever it is, let potential guests know! Create promotions around your unique bleisure features and offerings. If they are working poolside, offer them a discounted beverage. Offer your hard-working guests reduced-price spa treatments or golf games for the weekend. Remote-working guests want two things: accomodations that make work seamless, and vacation-like activities, views, food and drink so they can enjoy their time more than they would when working from home or in-office. All you have to do is let them know what’s available to them and help them make the most of both their work and R&R times.
Provide Remote-Work Travelers with Cutting-Edge Tech
Guests traveling for both work and play are more likely to look for a smart hotel or properties that include high-speed wi-fi internet, work space, and especially ease of travel. Hoteliers who want to attract “bleisure” travelers can offer them a branded mobile app so they can easily check-in and enter their room through their mobile devices. A smart-room tablet also enables guests to make their hotel “work” environment their own through the ability to set room temperatures, order room service, and schedule leisure activities via their smart tablets. Work-from-hotel guests are seeking a getaway from office or home-office life, so give them the best version of that.
Don’t Forget Your “Bleisure” Guests Need to Eat Too
Consider what remote-working guests will want out of their dining experience. When they are in the “zone,” food is a necessity; when they’ve closed their laptop for the day, dining is part of the vacation experience. Your hotel app can reflect this, offering both quick bites and guilty pleasures. And it’s not just about what you offer, but how you offer it. With mobile ordering, guests can get food or drink brought to wherever they’ve hunkered down to work. And with pick-up options, they can grab a meal on their way out in the morning, or bring something back to their room as they settle in for the night.
And for hotels that don’t have on-property dining, building out the information pages on your app to act as compendium and concierge so guests know what food is close and fast while they’re working and where they can get highly-rated, sit down meal when they’re ready to relax.
Ultimately, work-from-hotel guests want what you already have to offer, but they will be more likely to book with you (and rebook with you) if they feel your space fits their needs to a tee. So make sure they know what you have to offer, and that you’ve carved out spaces just for them.
Want to learn more about how to get your property’s platform ready for work-from-hotel guests? Request a demo today.
