How a smart digital strategy can help overcome digital pitfalls
Do any of these problems sound familiar?
- Engaging mobile-first guests
- Creating personalized experiences that resonate with your customers
- Maintaining a competitive advantage in a highly saturated industry
- Handling costly and time-consuming training for high-turnover staff
Solve these problems, and you’re exponentially closer to delivering on a truly exceptional guest experience. But modern problems require modern solutions—and that’s where a digital hospitality strategy comes in.
Provide a quality mobile experience
Most consumers are accustomed to using smartphones for just about everything. Mobile and in-room technologies help enhance the guest experience by allowing mobile check-in/out and digital payments. Guests can access their guest rooms using their phone as a mobile key, which allows them to avoid the front desk altogether. Providing access to mobile technology does away with front desk friction, which can be a major pain point for most hoteliers. A customized mobile app can also be used to integrate with existing loyalty programs to encourage repeat business and brand loyalty.
Personalize experiences for every guest
86 percent of travelers value personalized offers, particularly those that make them feel like a unique and valued individual rather than just a number in a ledger. To create this kind of feeling requires effective use of your guests’ data and shared preferences to enhance their overall experience.
Navigating the digital world can be challenging for hoteliers that are already juggling multiple tasks and projects. By investing in technology that helps connect you and your staff to your guests, you can simultaneously address these common digital pain points and elevate your guests’ experience.
Maintain a competitive advantage
From a marketing perspective, there are many ways integrated technology can help you maintain a competitive advantage. Be smarter about reaching your guests by sending timely, targeted offers in real-time, and you’ll see guest engagement spike.
A competitive advantage can further be achieved through increased operational efficiency. Streamline your company’s internal processes by using a back-office dashboard that allows you to organize and manage information in one central location. Whether you choose a single platform or a combination of systems that complement each other, incorporating solutions that allow information and data to congregate in one place will help you streamline operations and enhance guest interactions. Your employees will be more efficient and internal processes more effective.
Streamline staff training
Using multiple software systems at your property means ensuring your staff is properly trained on each one. Implementing a single end-to-end platform or integrated solutions makes training, utilizing, and optimizing that tech much more straightforward. Look to solutions and platforms that emphasize ease of use and a clean staff interface, as these solutions typically require little training and provide a better user experience.
INTELITY delivers an industry-leading hospitality platform that unites mobile, in-room, and staff technology to transform the way hoteliers engage their guests. See how your property can embrace a digital hospitality strategy to elevate the guest experience now.
