Personalized promotions go a long way when it comes to cross-selling, upselling, and retaining hotel guests
We all know upselling and cross-selling tips are hot topics in the retail industry, but they’re also important factors when it comes to marketing to your hotel guests. According to Forbes, attracting a new customer can cost five times more than retaining an existing one. And what better way to grab the attention of a guest than when they are already on your property. Tapping into guests’ preferences and using hotel technology to deploy personalized promotions are foolproof ways to keep guest dollars at your property and ensure they come back for a future visit.
Here are three benefits to using hotel technology to deploy personalized promotions.
Provide a Customized Guest Experience
Encouraging staff to pay attention to the small details always goes a long way. Retaining information such as the rate or group code the guest used to book, the name of the pet traveling with them, or even the type of wine they ordered from room service go a long way in making a lasting impression — and also comes in handy when looking to upsell a customer.
Using a branded mobile app or a smart-room tablet, hotel staff can push out upsell promotions and on-property activity notifications that guests might already be interested in. Offering a promotion to a group of wedding attendees who used the same rate code to book or sending an event notification of a pet-friendly, on-property event to those who checked in with their dog are likely to have higher engagement. Know a group of guests are staying on your property for a work event or convention? Consider using their group code to send out a push notification to ensure they are aware of your high-speed internet options and rentable meeting rooms. These options will help enhance their work experience, while seamlessly driving additional revenue to your property.
Offering guests a direct way to interact with your property through something they might already be interested in is a no-brainer. This tech is also useful for time-sensitive promotions and events.
Drive Additional Revenue
In the same vein, using a branded mobile app or smart-room tablet to deliver personalization promotions to all guests, such as half-off wine bottles during Monday’s happy hour, are an easy way to increase revenue and keep your current guests’ dollars on your property. Who knows, they might just order a few appetizers to go along with that half-priced bottle of wine.
Learn Your Guests’ Behaviors
Using a staff operations platform is another easy way to use hotel technology to activate personalized promotions. An operations platform can offer hoteliers comprehensive data on everything from service request frequency to average dining check size. This valuable insight gives you a look into who’s staying at your hotel and what their digital activities are while they are on your property — providing you with a better understanding of how and when to market to them.
Looking for more hotel cross-selling techniques or want to learn how to deploy personalized promotions on your property using hotel technology? Then request a demo.