A few examples of how hotels are using technology to gain a competitive advantage
The hospitality industry can be inherently competitive — especially with the recent increase in summer travel. This means it’s imperative to woo consumers by leaning into what they want and finding ways to make those things happen seamlessly. Hotels that invest in delivering on consumer expectations will see an increase in brand loyalty, which leads to an increase in revenue.
When a guest stays at a hotel, they’re looking for a place where they feel comfortable and have access to the conveniences they’re accustomed to in their daily lives, and hotels are in a race to perfect this.
Hotel technology has become a key component in giving one hotel an edge over another, especially with the increasing popularity of a digital-first approach among travelers. By implementing the right tech, hotels can impress guests, streamline operations, and drive non-room revenue. It’s critical for hoteliers to stay current with technological advancements, so they can keep pace with expectations.
Mobile devices are the easiest and best way to reach guests, especially as the average hotel guest checks in with at least three mobile devices. Today’s travelers depend on them to provide information and easy access to essential features in their lives. Using mobile technology allows hoteliers to meet their guests where they’re already engaged.
Here are five examples of how hotels are using technology to gain a competitive advantage:
1. Branded Mobile Apps
Mobile apps are an ideal way to engage with guests before, during, and after their stay, especially when integrated with an existing loyalty program. Mobile app technology can also be beneficial in gaining insight into guest satisfaction and guest preferences, which can be used to improve the quality or types of services offered.
An app can track the most common types of guest requests, dining metrics and which menu items are the most popular, and how often they’re using the app to communicate with hotel staff. Management teams can use this information as a framework for making better business decisions and taking guest service to the next level.
2. Mobile Check-In
Mobile check-in is highly sought after by today’s self-service driven travelers. Giving your guests the ability to bypass the front desk not only enhances the guest experience, but it also frees up staff’s time, allowing them to provide more personalized guest service. Offering mobile check-in also incentivizes guests to download your property’s mobile app, which creates a further opportunity for upselling, pre-arrival communication, and to generally craft exceptional experiences.
3. Mobile Key
Implementing mobile key to your hotel technology provides guests with the convenience of reducing time at the front desk and prevents guests from ever losing or forgetting their room key. Mobile key also saves hotels money on plastic keycard costs and increases efficiency as staff doesn’t have to spend time programming keycards or replacing lost room keys.
4. Smart-Room Tablets
Smart-room tablets provide guests with easy access to hotel information and the ability to place service requests, order room service, control the in-room environment, book spa appointments, shop the hotel’s gift shop, and communicate directly with hotel staff. These digital compendiums can also be used to create upselling opportunities and promote upgrades and other special offers targeted to a guest’s preferences.
5. Voice-Controlled Rooms
Another example of how hotels are using technology to gain a competitive advantage is by embracing voice control. Guests can use this hotel technology to turn on lights, control the TV, adjust the thermostat, and more. Voice technology can also be used to submit guest requests, make reservations, and provide guests with information about the local area. While voice technology may not be as necessary as some of the mobile technologies available, it plays a large role in enhancing the guest experience.
Staying ahead of the competition by deploying the latest hotel technology in the hospitality industry is important to maintaining a competitive edge. Successfully implementing the right technologies is an easy way to distinguish yourself from your competitors and cater to today’s tech-savvy travelers. Hotel technology can change how guests experience a their stay and lead to repeat guests, positive reviews, and word-of-mouth referrals.