The Importance of International Adaptability

Connecting Hoteliers to Guests at a Global Scale

This article was originally published on Hospitality Technology on November 25, 2019.

The Pew Research Center recently reported that over 5 billion people worldwide now have mobile devices, and many people travel with up to three devices. In addition, the availability of 4G or better cell networks has increased at a global scale with 4G availability at approximately 80 percent across most countries.

The increase in cellular usage and availability has led to the need for the hospitality sector to meet the rising tide of digital-first travelers via the channels they’re most comfortable with—their mobile devices. We have already seen the airline industry adopt this type of mobile technology to great success and the ride-share industry was built using mobile, self-service technology as its foundation. Yet, the hospitality industry has been slow to embrace this technology, which has allowed entry for tech-leading competitors like Airbnb and VRBO.

The modern traveler wants to be able to book their flights to anywhere around the globe, check-in, access their boarding pass, track their luggage, catch a ride from the airport to their hotel, check-in to their room and order room service—all from their phone. The flow of information across international borders, currencies, languages, and even customs should feel seamless and completely natural.

While both airlines and ride-sharing companies have seen considerable success in utilizing mobile technology to the tune of billions of dollars in consumer and shareholder upside, why has the hospitality industry been slow to adopt mobile-first technologies at scale? Cost and ease of use are often key deterrents, along with high turnover rates that require training new staff and implementing new tech into an existing, often complex, tech stack. This list of barriers to entry gets longer when you add international brands and properties into the mix, as they also have to adhere to different regulations (such as GDPR) and various local currencies and taxes. Hospitality tech platforms need to be flexible and able to adapt to the industry’s wide range of needs.

Today’s mobile solutions and cloud-based platforms models make hospitality tech more accessible and affordable, reducing the barriers that hotels have historically faced. Mobile apps provide hotels with an instant connection to guests via the channel they’re already engaged on and create an opportunity to house many functionalities in a single location. Cloud-based platforms tend to be more flexible, customizable, and extremely easy to maintain compared to on-premise systems, which allows properties of all sizes to offer connected services and a guest experience modern travelers expect.

INTELITY offers customizable mobile app solutions designed to accommodate the needs of both smaller boutique properties and large enterprise brands across the globe. Mobile apps cross international borders by giving hoteliers a branded channel where they can connect with their guests before, during, and after their stay. Through INTELITY’s mobile solutions, hoteliers can offer mobile check-in and mobile key functionalities, as well as mobile dining, messaging, and access to existing loyalty programs, booking engines and more.

In addition to customizable enterprise mobile apps, the INTELITY platform offers cloud-based solutions that provide a seamless digital connection between hotel guests and staff. The solutions are multilingual, supporting all Western and character-based languages, including simplified Chinese, Spanish, French, Hebrew, and more. Guests anywhere can use INTELITY’s solutions to easily order everything from in-room dining to housekeeping requests in their own language. Language support not only makes it easier and more convenient for guests to interact with staff, but it also increases revenue opportunities for the property by leveraging promotional and marketing opportunities in guests’ native languages.

Multiple languages are also offered within the staff-facing solutions of the platform, allowing hotel staff to process guest requests, daily tasks, work orders, and more in the language of their choice. The INTELITY platform also supports local currencies and taxes and offers flexibility within its workflow management tools, giving hoteliers the ability to adapt the platform to their specific operations no matter where they are located.

The INTELITY platform is currently in use on six continents and in over 40 countries. We have gone to great lengths to ensure our platform is flexible and easy to implement into a brand or property’s existing tech stack. INTELITY’s platform currently integrates with more than 120 software and hardware providers, including PMS, POS, ticketing, and spa management systems that are popular in various across the globe.

To learn more about the international adaptability of the INTELITY platform, please visit our website or email demos@intelity.com.