3 key reasons your hotel marketing plan should include your new guest technology
There are several functions of a successful hotel marketing plan, and a lot of them revolve around your property’s digital footprint. Active, updated social media accounts, such as Instagram, Twitter, Facebook, and TikTok, along with an effective website that markets your property’s offerings, are all a must. But what about promoting the guest technology featured on your property — especially new technology offerings?
In today’s digital age, hotel guests are no strangers to new tech integrations and offerings. In fact, many Millennial and Gen Z travelers have come to expect it. Here are 3 reasons why including your latest guest technology offerings in your hotel marketing plan is critical:
Meet Guests’ Tech Expectations
For many of today’s hotel guests, technology is not just a preference, it’s an expectation. Meeting guests where they’re at — on their mobile device — is key to staying relevant and operating a modern hotel. Use your property’s social media platforms and email marketing blasts to promote the latest guest technology at your hotel. Showcasing your in-room tablets, branded mobile apps, keyless entry, or even your robot concierge in your marketing can help not only improve a guest’s stay but it can also improve the way they view your brand.
Fill to Guests’ Need
In today’s digital world, almost anything consumers need is a literal tap away. From ordering a three-course dinner to their front door to hitching a quick ride to the airport, mobile devices provide the streamlined convenience today’s consumers require. Fill that need for instant gratification by providing your guests with in-room technology, such as smart-room tablets, where they can easily order room service or extra towels like they would a meal from DoorDash. Branded mobile apps provide the same ordering convenience that tablets do, as well as allow guests to check-in and check out remotely and securely access their hotel room by using their phone as a room key.
Using these technologies in marketing strategies for hotels is key as it shows guests that your property’s team will be able to meet any need they’ll have while staying at your hotel.
Not to mention, smart-room tablets and branded mobile apps can be used to market directly to guests while they’re on your property. Target guests when they’re most attentive through push notifications to alert them about special on-site events, gift shop sales, or restaurant promotions.
Highlight Sustainability
With more and more customers making purchasing decisions based on a company’s impact on the planet, showcasing the steps your hotel takes to focus on sustainability should be a key part of your hotel marketing plan. Smart in-room thermostats and smart water-saving showers are two key features worth highlighting in guest-facing marketing materials.
Branded mobile apps can also help a hotel “go green” by providing guests with keyless entry, which reduces plastic key card waste, and viewing hotel compendiums and menus digitally, which reduces paper waste.
Looking for additional hotel technology marketing strategies to attract customers to your property? Request a demo today.
