Marmara Park Avenue Opens with Intelity’s ICE in Guest Rooms


New luxury boutique hotel, Marmara Park Avenue, aims to provide the quintessential New York experience, and to further this, the hotel has partnered with leading hospitality technology provider Intelity. This partnership allows the hotel to offer guests modern, high-tech touches to enhance their stay using ICE (Interactive Customer Experience™) guest service technology.

“It’s important to us to offer guests everything they need or want to take advantage of their time in this beautiful city, and our hotel’s digital amenities will play an integral role,” said Nur Ercan-Magden, General Manager of Marmara Park Avenue. “The entire hotel is mainly outfitted with items and art created locally, but for our guest services technology, we chose to work with Intelity because of its reputation for sophisticated, world-class solutions.”

Each of the hotel’s 128 guest rooms comes with an Intelity in-room tablet installed with ICE that functions as a digital alarm clock-radio and a personal virtual concierge. Guests can access and request a full array of services, from scheduling wake-up calls to reviewing restaurant menus.

A new mobile guest app downloadable to personal devices also provides guests with a digital portal to key information for planning their stay and communicating directly with hotel staff. Even before they arrive at the property, guests can use the app to enhance their stay.

The benefits extend beyond just the guest-facing features. Automatically included with ICE is the ICE Control System (ICS), a management system that allows staff to easily update content and track usage of both the in-room and mobile applications. A built-in ticketing system notifies managers of new guest requests via desktop or mobile devices and also allows the requests to be assigned to specific departments. Staff can also message guests with important information or marketing promotions.

Intelity CEO and President David Adelson said, “Marmara Park Avenue is a perfect fit for our technology because guests who stay there will find it to be perfect tool for staying connected with not only the hotel staff but also the surrounding area in a city that can be overwhelming to some with so much to see and do. ICE will enable the hotel to give the support and attention each individual guest needs.”