When Dream Hotels opens its West Coast flagship location Dream Hollywood this summer, a partnership with leading guest services technology provider Intelity will set the stage for guest service and engagement to take the spotlight. Dream Hollywood will offer digital services through in-room tablets and a branded mobile app being developed to run on Intelity’s ICE (Interactive Customer Experience) guest services platform, the most widely used of its kind in the world.
General Manager Ayo Akinsete said, “Modern guests are very enthusiastic about connecting with hotels in their desired way, through the use of new technology. It’s an incredible way to elevate engagement and improve brand perception. We’ve selected Intelity for this partnership because they’re the leaders in bridging the gap between technology and hospitality.”
The mid-century modern design of the experiential lifestyle hotel, conceptualized by Rockwell Group, will match the innovation in guest rooms. Each room will feature touchscreen in-room tablets with Intelity software that immediately grants access to key guest amenities.
Aside from looking up general information traditionally found in a print compendium, the tablets will be able to be used for functions such as ordering room service or scheduling housekeeping service, without having to place a phone call. The technology would also serve as a replacement for alarm clocks and radios and can be used for digital wake-up calls and updates on local weather.
Guests carrying a mobile device to the hotel will be able to download the Dream Hollywood mobile app currently being designed by Intelity, offering similar access to services throughout the entire travel experience, even before or after their stay. With more than 90 percent of travelers reporting that they carry a smartphone, offering a mobile app will provide expanded opportunities to communicate with and serve guests more efficiently.
In addition to consumer-facing functions, Intelity’s platform also provides hotel staff management tools that form its foundation. Staff can enjoy operational features such as application content management, business intelligence metrics, built-in ticketing solution, direct marketing, and messaging. The system also leverages location-based mobile technology to permit staff to send notifications to guest devices based on proximity to the property. It also will integrate with the hotel’s PMS, POS, and ticketing management systems to seamlessly communicate all requests to these back-end systems.
Intelity Senior Vice President, Sales, Jennifer Ranno said, “We’re excited to partner with Dream Hollywood to provide an elite level of service to the hotel’s guests once it opens. Los Angeles is the perfect location for this kind of technology because travelers to the city are looking for red carpet treatment, and that’s an experience we specialize in providing for every guest.”