Posadas has tapped Intelity to lead the development of a new hospitality app that will initially encompass several distinct hotel brands.
Leading provider of hospitality guest engagement solutions Intelity announces it has been selected by Grupo Posadas S.A.B. de C.V., the largest hotel operator in Mexico, for an exclusive partnership that will see the creation of an enterprise mobile app for several Posadas brands. At launch, the app will include four different hotel brands: Live Aqua, Grand Fiesta/Fiesta Americana, Fiesta Inn, and One Hotels.
Posadas´s Vice President of Franchise Javier Barrera said, “The introduction of this app will mark a new chapter for the included brands in regard to accessibility to guests. Through our partnership with Intelity, we anticipate solidifying our reputation for delivery of attentive service.”
Available on iOS and Android mobile devices, the app will connect hotel guests with the ability to personalize their experience with direct access to hotel services and information from over 130 properties. A variety of innovative features, such as mobile check-in and room service orders, are available to app users before and throughout a stay, allowing the brand to stay connected to guests at all stages of their travel journey.
Members of the Fiesta Rewards Program can use the app to log in and review their loyalty account. Mobile has become a leading tactic for hospitality brands looking to build stronger guest relationships and loyalty, particularly among Millennials. Currently, 86 percent of Millennials (18 to 34 years old) are not participants in any hotel loyalty program.
Integration between the app and TripAdvisor will facilitate the digital guest feedback process. The app also integrates with Gigya, a customer identity management platform, in order to further the value of guest data provided through the app.
Intelity CEO and President David Adelson said, “This is a major achievement for our company, and we’re honored to have earned the confidence of Posadas in managing this project. Being commissioned to lead the development of this app shows how much our reputation as a company has grown since we released the first iPhone app for a hotel, as well as how significant enterprise mobile technology is to hotel brands.”
The app utilizes the framework provided by Intelity’s ICE (Interactive Customer Experience) platform, expanding the elegant guest-facing interface into a full enterprise-level digital eco-system.
The guest-facing interface is managed through the ICE Control System to empower hotel management and staff with the ability to monitor the entire platform. Operational features include digital content management, direct guest marketing, messaging, business intelligence, and ticket management through the included Intelity Request Manager. The Request Manager allows for tracking of guest requests through to fulfillment and provides insight into service performance.
Intelity has partnered with five new hospitality brands in 2016 alone, including two in Mexico, making the company the leader in providing mobile guest technology to hospitality and hotel brands.