Discover how you can increase your hotel ROI, while you’re maximizing revenue by choosing the right hotel technology
Maximizing revenue and increasing ROI — it’s every business owner’s dream. But it’s not as simple as it sounds. Thankfully, if hoteliers select the right hospitality technology for their property, they can not only increase their hotel’s ROI, but they can also drive additional non-room revenue, provide a more personalized guest experience and create a positive buzz around their property.
Here are four ways hotel technology can offer a profitable return on investment, while maximizing revenue.
Optimize Dining Expenses
By deploying a guest management operations platform that analyzes hotel guest data, managers can determine which guests prefer which food items during which periods of time throughout a day or week. This allows your team to ensure they’re ordering the right resources in the right quantity and eliminates overspending on wasted food.
Additionally, taking orders via phone and placing physical menus in hotel rooms creates the need for hiring additional personnel and increases printing costs. Using hotel technology, such as a mobile app or bedside smart-room tablet, allows guests to digitally view menus that have been updated in real-time, eliminating printing costs and saving staff time from having to make a call if the item they selected is no longer available.
Speaking of saving staff time, when a guest orders their meal from a mobile app or smart-room tablet, that order can get sent directly to the kitchen and the food prep team. This eliminates the need to staff an employee to answer room service phone calls, improving the hotel’s ROI.
Increase Non-Room Revenue
In a similar vein, branded mobile apps and smart-room tablets are the perfect way to drive non-room revenue by suggesting additional items when a guest is ordering in-room dining. Did the guest order the filet mignon? Then, suggest a glass of red wine to accompany their meal. Did they select the pub burger? Then, allow them the option to upgrade their house fries to sweet potato fries for an extra $5. Hotel employees may forget to upsell customers when taking their order over the phone, but through a digital order system, forced modifiers can easily be integrated to increase the guest’s dining check, maximizing revenue.
Improve Your Guest Engagement
Deploying a guest management operations platform that analyzes hotel guest data can also enable hoteliers to identify where guests are most likely to spend money at your hotel and allow you to create more accurate promotions and offers. Does the data show that guests are more interactive with your in-room tablets between 3 p.m. and 4 p.m. and 10 p.m. and 11 p.m.? Then set up a promotion to go out between these hours when they are most likely to interact with it.
Elevate the Guest Experience
With hotel technology, a property can ensure that guests have a customized and comfortable experience throughout their stay. Allowing them to skip lobby lines and check-in and access their secure room key through a mobile app or communicate with hotel staff at any time from anywhere using guest messaging radically increases their experience, and, in turn, will lead to positive word-of-mouth and online reviews — and most likely a return visit.
Want to learn more on how to find revenue opportunities by using hotel technology? Then, request a demo today.