Revenge Travel is Coming

With two years of pent-up demand, vacations are back with a vengeance. How will this impact hotels?

While phrases like “the new normal” or “essential workers” have now become commonplace, the de rigueur expression you may have already heard is “revenge travel.” It sounds ominous, and you may be wondering: What does this mean? How does it impact me? Why should I care? The truth is, if you have any role in the hospitality industry, this phase of travel is a pot of gold! 

What is Revenge Travel? 

The phrase “revenge travel” in its simplest form refers to choosing to travel right now. The revenge in this expression refers to many people unable to travel or forced to postpone vacations during the COVID era, who now are taking revenge on a time when many could not travel. 

Because travel was restricted and many hotels were either forced to close temporarily or shutter for good, people began to see travel in a different way. 

Before 2020, people had a tendency to defer starting a diet, learning a new hobby, furthering their education, and even travel, thinking “there’s always tomorrow.” One blessing we universally learned during the last two years is the value of time, people, and experiences. Quality of life, nurturing relationships, and accumulating experiences and memories are more important now than ever. 

How will Revenge Travel impact me?

Although “revenge” can be viewed as a negative word, for those in guest services and hospitality, this should sound so sweet! 

For hoteliers and their staff, revenge travel means the summer rush is going to be busier than ever. Regardless of costs, people are more motivated to travel and explore. Allianz Partners found that travel to Europe from the U.S. is likely to significantly increase 600% over last year. Data collected from Vacasa found 3 in 5 Americans are planning a summer getaway. “The pandemic made people realize you can’t take travel for granted,” said Daniel Durazo, director of external communications at Allianz Partners USA. 

Not to mention, the rise in remote work will also increase revenge travel, as remote workers are itching for a change of scenery. According to Ladders projections, 25% of all professional jobs in North America will be remote by the end of 2022, and remote opportunities will continue to increase through 2023. 

Revenge travel is the key to a thriving hotel! 

Why should you care about Revenge Travel?

Bottom line, it will bring you more business. Nothing makes a hotelier happier than a full hotel. However, a full hotel with limited resources, equipment, and staff can quickly become disastrous.

At the end of the day, we know you want your guests to have a memorable and incredible experience at your hotel and you need your staff to be ready and able to provide that to guests. Employee satisfaction and staff who don’t feel overwhelmed are key components of excellent guest services. An easy place to begin immediately is preparing your hotel to accommodate revenge travelers by leveraging technology to enhance the experience for both your staff and guests. 

For example, providing tablets in each room can help limit calls to staff requesting more towels, food and drinks, information about the pool, etc. Enabling guests to browse a menu of services, enhancements, amenities, and other hotel offerings and then make requests with the touch of a finger, streamlines the ticketing process for staff and excites hotel guests with the digital offerings available to them on a familiar device. 

Investing in technology is an investment in your hotel’s efficiency and guest satisfaction. Digital requests placed through an app on a tablet or phone can help your staff manage the chaos and provide pristine service to the revenge traveler!

As revenge travel continues to rise, make sure your hotel is equipped with the right staff, the right resources, and the right technology to best manage a thriving hotel and take advantage of this travel trend.

Integrations

Download the Checklist

Fill out this short form to access the our Roadmap to Tech Success: 10 Questions to Ask Vendors Before Your Next Purchase.

[Product Name]

Download the One-Sheet

Fill out the following form to access additional information about …

Mobile Key

Download the One-Sheet

For additional information about our Mobile Key solution, download the PDF one-sheet after filling out this short form.

Mobile & In-Room Dining

Download the One-Sheet

Fill out this short form to access additional information about how we approach digital dining.

Guest Marketing

Download the One-Sheet

Fill out this short form to access additional information about using our platform to market to your guests.

In-Room Tablets

Download the One-Sheet

Fill out this short form to access additional information about our In-Room Tablets.

Integrations

Download the One-Sheet

Fill out this short form to access additional information and a list of our more popular integrations.

Smart Mirrors

Download the One-Sheet

Fill out this short form for more information about our Smart Mirrors solution.

Casting

Download the One-Sheet

For additional information about our Casting solution, download the PDF one-sheet after filling out this short form.

Live! Casino & Hotel Success Story

Download the One-Sheet

For additional information about Live! Casino & Hotel and how they saw success leveraging Guest Marketing, download the PDF one-sheet after filling out this short form.

Do Not Sell My Personal Information

In accordance with the California Consumer Privacy Act (CCPA) you have the right to opt out of the sale of your Data to third parties. Submit your request below to opt out of the sale of your Data.

INTELITY will review your request and respond within 5 business days.

Data Questions for CA Residents

Want to know more about your Data? Send us an email using this form and we’ll get back to you as quickly as we can.

Mobile Check-In

Download the One-Sheet

For additional information about our Mobile Check-In solution, download the PDF one-sheet after filling out this short form.