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The latest innovation and trends in contactless guest experience and the products that are revolutionizing the service industry.

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Upselling in Hotels: 3 Easy Ways to Drive Non-Room Revenue Using Tech

Forced modifiers are just one way upselling in hotels can be maximized

During a busy time of the year, like the start of the holiday season which we are quickly approaching, hotels are continually looking for strategies to drive non-room revenue. One key way to do this is by deploying a guest experience platform that will allow guests to “add-on” to their stay via digital in-room dining, gift shop purchases on a smart-room tablet and upgrades at check-in through a mobile device.

But, before we dive into some of these tips, let’s first clarify what is upselling in hotels and what does it look like? Upselling in hotels is a sales technique where your staff use technology like a guest experience platform to encourage guests to purchase additional products, upgrades or services beyond their initial reservation or room booking. Upselling in hotels drives non-room revenue, while oftentimes also enhances the guest’s experience and comfort during their stay. Here are three easy ways to improve your hotel upselling strategy using technology:

Use Forced Modifiers with In-Room Dining

When it comes to in-room dining one key hotel upselling technique is utilizing forced modifiers to provide guests with more extensive options. For instance, if a hotel uses a guest experience platform to power their digital dining, whether that’s on a branded mobile app or smart-room tablet, it’s easy for the platform to automatically suggest add-ons to the guest’s meal. Notice a guest is ordering the steak? The platform can automatically offer the guest a class of Cabernet Sauvignon to accompany their meal. See that they’re ordering a side of fries? Suggest upgrading to the sweet potato fries for an extra $3.

When using a guest experience platform to power your digital dining, hotel staff can create an upselling strategy by segmenting their menu, matching and pairing select forced modifiers that complement the guest’s primary meal, and use enticing descriptions and images to close the deal.

Offer Upgrades During Check-In

Aside from in-room dining, upselling in hotels can easily be integrated into the check-in process — especially when a guest checks in via a hotel branded mobile app. Personalized upsell options can include room upgrades, promoting special offers on amenities, and tailored add-on services. Additionally, incorporating personalized messages based on the guest’s profile and preferences can make the upsell suggestions more relevant and appealing. Notice a guest booked using a conference code? Automatically offer them 20% off any spa service during check-in.

Train Staff Regularly

Staff training is critical to the success of upselling in hotels. Using a staff operations hub, hotels can track a guest’s onsite habits. Then, your hotel’s waitstaff can refer to the guests’ past meals to suggest a bottle of their favorite wine, for example. This will make the guest feel special and like they are receiving personalized service, while increasing revenue. By training staff to harness the technology they have at their fingertips, they can tailor their upsell recommendations, making them more relevant and persuasive. This data-driven approach ensures that guests receive offers that match their needs and preferences, ultimately leading to increased non-room revenue and improved guest satisfaction.

Interested in learning more hotel upselling techniques? Curious how technology can help drive non-room revenue at your property? Request a demo today.

Spread the Cheer: How to Make Your Guests Feel at Home During the Holidays Using Hotel Tech

Smart-room tablets and branded mobile apps elevate the guest experience, making guests feel right at home during their holiday travel

The holidays are here and that means busy schedules, festive decorations, and an influx of travelers at your property. While this might sound overwhelming at first, the holiday travel rush provides you and your staff with an opportunity to create an experience that your guests will never forget — and will likely tell others about.

Aside from hanging holiday garland and decorating your lobby’s Christmas tree, hotel technology can help create a festive and seamless experience for guests that will keep them returning to your property every holiday season.

Here are a few ways you can use hotel technology to create a welcoming environment for your guests:

Consider the Details

There’s no place like home for the holidays, and while guests staying at your property might not be celebrating in the comfort of their own homes, that doesn’t mean that they can’t experience some of the same comforts in their hotel rooms. By utilizing a smart-room tablet that integrates with smart-room controls, guests can adjust the in-room lighting and temperature controls all while lounging on their bed, creating an in-room atmosphere that makes them feel right at home. Also, by providing guests with a casting option, like Google Chromecast, on your in-room smart TVs, guests can cast their favorite holiday movie to their in-room TV for a little extra holiday cheer.

Easily Promote Festive Activities

Your hotel can provide a space for some of the same traditions that your guests are used to doing during the holiday season, while simultaneously driving non-room revenue. One past example came from the Boston Harbor Hotel, which, a few years ago, ran a festive pop-up whiskey bar to drive non-room revenue. Push notifications were sent out to guests via bedside, smart-room tablets with a message that read, “Tell your friends you are going to be late to dinner,” along with the bar’s hours. Within an hour, the hotel recorded a revenue intake of more than $700. Smart-room tablets are an easy way to share onsite holiday events, promotions and activities when guests are most likely to interact with them.

Prepare Early

By using a branded mobile app, hotel staffers can check in with guests before they arrive at your property to fill any needs or answer any potential questions. Help guests take care of last-minute holiday shopping needs or assist them with dinner plans by connecting them with your concierge who can make a reservation on their behalf. By anticipating your guests’ potential needs beforehand, their entire stay will be a seamless experience.

Know Your Local Events

The holidays often inspire a barrage of special local events and activities. Stay in touch with what is going on around your hotel and assign a staff member to research all local happenings. Then, share those events with your guests through smart-room tablets or your branded mobile app. Remember, during the holiday season many shops, attractions and restaurants have special holiday hours. Keeping up with these current activities will elevate your hotel’s reputation as a go-to source for local information.

Want to learn more about how hotel tech like brand mobile apps and smart-room tablets can make guests feel at home during the holidays? Request a demo today.

Mobile Dining 101: How Digital In-Room Dining Improves Hotel Operations

Mobile dining and food delivery apps are a staple for nearly all smartphone users. Here are a few ways hoteliers can bank on this same technology while streamlining their operations

Today’s travelers carry with them more than just luggage—they bring along the craving for personalization that smartphones have ingrained in our lifestyles. It’s one of the largest ways smartphones have changed our daily lives. And one of the biggest culprits of this “instant gratification” mindset has been mobile dining and food delivery apps. Ordering a three-course steak dinner to your front door from your favorite restaurant four miles away is now at your literal fingertips.

However, mobile food ordering apps are not just an at-home convenience. Today’s hotel guests crave this same luxury during their hotel stay when it comes to ordering room service. When it comes down to it, mobile in-room dining is a must when looking to provide a positive guest experience, but guest experience aside, mobile dining also affords you the opportunity to drive non-room revenue through forced modifiers and streamline your operations — making them a real win-win-win.

But first, what does mobile dining’s footprint look like at a hotel? A branded hotel mobile app can offer guests an array of conveniences — from mobile check-in to mobile key and booking spa appointments and requesting service items. But a large portion of a branded mobile app’s functionality includes creating a positive mobile dining experience. A branded hotel mobile app lets guests effortlessly browse up-to-the-minute accurate menus, customize orders, and place them directly from their smartphones or in-room tablet. An intuitive interface provides guests with a hassle-free way to satisfy their cravings without the need to place a phone call down to the front desk or visit the physical onsite restaurant.

Enhanced Efficiency

By deploying a hotel-branded app with mobile food ordering capabilities, hoteliers can save their staff time. A mobile food ordering app streamlines the entire in-room dining process. Orders are automatically sent to the kitchen, reducing the margin for error and eliminating the need for an employee to man the room-service phone line — allowing staff to focus on more immediate and time-sensitive tasks. Additionally, many mobile dining platforms integrate with the hotel’s existing systems, eliminating the need for manual data entry while reducing operational inefficiencies.

Streamlined Operations

Another way staff benefit from a hotel-branded app with mobile dining capabilities is they can easily manage orders, track inventory and food items, and monitor performance. This efficiency extends to the kitchen staff, who receive orders in an organized manner, reducing chaos and improving accuracy — and the guest experience.

Happy Guests, Happy Staff

Just like a mobile food ordering app, mobile dining in a hotel’s app can offer real-time tracking and updates, keeping guests informed about the status of their orders. This feature reduces guest anxiety and ensures that they know exactly when to expect their meal, which in turn, eliminates front desk calls.

Sustainable Savings

In addition to providing guests with a minute-by-minute accurate picture of available food items, digital dining eliminates the need for printed menus — saving paper, printing costs, and staff time by eliminating the need to regularly replace in-room paper menus. Additionally, mobile dining reduces food waste by improving order accuracy.

Interested in learning more about mobile food ordering and how you can deploy a branded mobile app that includes mobile dining at your property? Request a demo today.

3 Reasons to Build Guest Messaging into Your Hotel Communication Strategy

Hotel communications can be greatly improved while elevating the guest experience by incorporating a guest messaging platform

If you think guest messaging is the way of the future when it comes to hotel communications, you’d be wrong. It’s already here. As more and more people rely on their smartphones for daily tasks, the way they communicate has shifted as well. Approximately 8.4 trillion text messages were sent globally in 2022. That factors out to be about 690 billion a month, 23 billion a day and 16 million per second. So, if you want to meet your guests where they’re at — your best bet is through their smartphone.

It’s estimated that 90% of consumers open a text within 3 minutes of receiving it, making guest messaging an even more appealing communication option for your hotel. So, what is guest messaging? Just like sending a regular SMS message, hotels can seamlessly guide guests through their stay by communicating via text message. This is a great way to improve guest satisfaction, while lowering the chances of guest recovery.

Here are 3 reasons why adding a guest messaging platform to your hotel communication strategy is now a must:

Enhance Your Guest Experience

When it comes to improving the guest experience, immediate access to and immediate response from hotel staff is key, and guest messaging helps your property achieve just this. According to a 2022 study by Hotel Tech Report, 70% of today’s travelers prefer to communicate with hotels via digital channels, such as live chat or SMS. Hotels need to include guest messaging as part of their communication plan in order to engage with guests in a way that’s important to them.

By utilizing guest messaging, hotel staff can check in on guests once they arrive to their room and ask if there’s anything additional they need. Conversely, guests can message hotel staff to request extra towels or a forgotten toiletry item, allowing staff the opportunity to fill requests in a timely manner. Guests can even request and place room service orders via guest messaging, eliminating the need for staff to answer room service phone calls and allowing them to focus their attention on more timely tasks.

Improve Operations Through Automation

How do hotels communicate with guests in a way that improves both the guest experience and staff operations? By using automated guest messaging. When a property automates its guest messaging, the manual toll on the front desk staff can be significantly reduced as their time is no longer tied up with guests asking questions about onsite activities or local dining options. Front desk staff can focus on more immediate and timely tasks, while automated guest messaging can act like a virtual concierge — answering all their questions about the property and beyond. Bottom line: By adding guest messaging to your hotel communication strategy, it saves staff time and increases guest satisfaction.

Receive Instant Feedback

By using automated guest messaging, properties can receive instantaneous guest feedback. This also lets a hotel catch and fix a negative guest experience while the guest is still on the property, lowering the chances of guest recovery. Guest messaging can also engage more reviews from satisfied guests by sending automated review requests.

Hotel communication through guest messaging isn’t just a novel concept — it’s a necessity. By seamlessly intertwining technology with traditional hospitality, hotels can offer a more personalized, efficient, and proactive guest experience.

So, how do hotels communicate with guests in a way that improves both the guest experience and staff operations? Through guest messaging! Want to learn more about how to incorporate guest messaging into your hotel communication strategy? Request a demo today.

10 Ways Guest Experience Platforms Elevate Wellness Travel

Guest experience platforms create a symbiotic relationship where the benefits for wellness travelers and hotel staff reinforce each other

In recent years, wellness travel has surged in popularity as more travelers seek rejuvenation, mindfulness, and holistic health during their getaways. While the concept of wellness travel has always revolved around relaxation and rejuvenation, hospitality technology has recently taken it to a whole new level. One such example that has reshaped the wellness travel landscape is the guest experience platform.

Here, we’ll explore how guest experience platforms elevate your commitment to guest wellness, while streamlining operations for hotel staff — providing the ultimate guest wellness journey.

A Game-Changer for Wellness Travel

Guest experience platforms have become the backbone of hotels and resorts that cater to wellness travelers. These platforms serve as a digital concierge, offering guests a comprehensive and personalized experience from the moment they book their stay until they check out.

For Guests: A Personalized Wellness Journey

  1. Tailored Itineraries: Guest experience platforms allow travelers to customize their itineraries, ensuring they get the most out of their wellness stay. Whether it’s yoga classes, spa treatments, or healthy dining options, guests can plan their days to align with their wellness goals.
  2. Convenient Spa Reservations: Gone are the days of waiting in line or calling the front desk to book a spa appointment. These platforms enable guests to book spa treatments with ease, either via a branded mobile app or smart-room tablet while relaxing in their rooms, ensuring they get the treatments they desire at their preferred times.
  3. Healthy Dining Options: Wellness travelers often have specific dietary preferences or restrictions. Guest experience platforms offer access to menus with detailed nutritional information, making it effortless for guests to make healthy food choices that align with their wellness journey.
  4. Seamless Communication: Whether it’s requesting extra towels, seeking advice on local wellness activities, or reporting an issue with their room, guests can seamlessly communicate with hotel staff through the platform, ensuring their needs are met promptly.
  5. Enhanced Relaxation: With the ability to control room settings, such as lighting, temperature, and music through a guest experience platform via a smart-room tablet, guests can create the ideal ambiance for relaxation and restorative sleep.

For Hotel Staff: Streamlined Operations and Exceptional Service

  1. Efficient Booking Management: Guest experience platform with a staff operations hub streamlines the booking process, reducing the administrative burden on hotel staff. This allows them to focus on providing top-notch service and address time-sensitive tasks and less on paperwork.
  2. Anticipating Guest Needs: Guest experience platforms collect data on guest preferences and behaviors, enabling staff to anticipate and fulfill guest needs. From having a guest’s preferred herbal tea ready in their room to scheduling their morning yoga class, staff can proactively enhance the guest experience.
  3. Personalized Service: Armed with information from the platform, hotel staff can provide personalized recommendations and experiences, such as suggesting nearby hiking trails for an adventurous wellness traveler or arranging a special romantic dinner for a couple celebrating their anniversary.
  4. Reduced Stress: By automating routine tasks and providing a comprehensive overview of guest requests, guest experience platforms reduce stress and increase job satisfaction among staff. This, in turn, translates into a more welcoming and hospitable environment for guests.
  5. Real-time Feedback: Guests can provide feedback through a guest experience platform in real-time, allowing hotel staff to address concerns or issues promptly, potentially preventing negative online reviews and ensuring a return visit.

A Symbiotic Relationship

Guest experience platforms create a symbiotic relationship where the benefits for guests and hotel staff reinforce each other. For guests, the ability to customize their wellness journey and access information and service at their fingertips enhances their overall experience. Additionally, hotel staff can operate more efficiently, anticipate guest needs, and provide personalized service, leading to higher guest satisfaction.

This symbiosis results in several positive outcomes, including:

  1. Enhanced Guest Satisfaction: Guests feel heard, valued, and pampered, which leads to higher levels of satisfaction. Happy guests are more likely to return for future stays and recommend the hotel to others.
  2. Improved Staff Morale: Reduced administrative tasks and the ability to provide exceptional service boosts staff morale and job satisfaction. This, in turn, fosters a positive work environment where employees are motivated to excel.
  3. Higher Revenues: Satisfied guests are more likely to spend on additional services, such as spa treatments or wellness activities, driving non-room revenue for the hotel. Repeat business and positive reviews also drive future bookings.
  4. Operational Efficiency: Guest experience platforms streamline operations, reducing the likelihood of errors and delays in service delivery. This efficiency translates into cost savings for the hotel.

Guest experience platforms have ushered in a new era of wellness travel, where personalization, convenience, and exceptional service are the expected. These platforms benefit guests by offering tailored wellness experiences and empower hotel staff to provide top-tier service, while minimizing stress and administrative tasks.

As wellness travel continues to gain popularity, guest experience platforms are set to play an even more crucial role in elevating the guest experience and ensuring that wellness travelers return home rejuvenated and satisfied, and hotel staff go home with a sense of accomplishment and fulfillment. Deploying a guest experience platform is a win-win situation that epitomizes the essence of modern hospitality.

 

Ready to elevate the wellness experience at your property? Request a demo today and discover how a guest experience platform can aid your hotel’s commitment to wellness.

Get the Word Out: 5 Ways to Improve Hotel Communications

Enhance your hotel communications with these 5 keys for success

Imagine this: There’s a busy holiday weekend coming up. Your hotel reservations are full and your property is fully staffed, ready to serve your guests. You’ve got a special onsite yoga class going on each morning, alongside special happy hour deals in your bar for the influx of customers. All fingers point to a successful weekend ahead, but what good is any of this if you don’t have the proper communications in place?

When it comes to operating any business, especially a hotel that has many different moving parts, communication is key. The following are a few ways to improve hotel communications at your property.

Utilize Guest Messaging

When looking for answers on how to improve hotel communications, the first focus point should always be the guest. Deploying a guest experience platform that allows your staff to interact directly with guests quickly and easily via guest messaging is key. Guest messaging functionality can be deployed through a branded mobile app or via bedside, smart room tablet for ease of use for the guest. Now, if a guest forgets their toothbrush or would like to request additional towels, your staff is just a quick text away.

Also, by utilizing guest messaging, hoteliers can use a guest’s booking code to create personalized offers. Notice a guest staying at your property for a work event? Send them a guest message offering them 20% off spa treatments to help them relax or entice them to increase their Wi-Fi speed with your premium option.

Finally, guest messaging can be a great way to go above and beyond for customers, allowing them to feel recognized and valued. Consider sending a “checkup” message once the guest has arrived to their room to ensure it’s to their liking.

Get Ahead of Complaints

Is your lobby currently undergoing some maintenance? Provide information for hotel guests who have upcoming stays and get ahead of complaints. Guests will appreciate a timely email that alerts them of any changes to your hotel, and this will help your staff curb negative reactions from guests once they arrive. Proactive communication can save the day and addressing issues before the guest escalates the matter can significantly improve guest satisfaction.

Bottom line: the more communication, the better.

Hold Daily Internal Meetings

When it comes to enhancing hotel communications, improvement should start from within. If your team is unable to communicate successfully with one another, how do you expect them to communicate effectively with your guests? Setting up short, daily 10-minute meetings at the beginning of each shift can be the perfect way for employees to recap what happened the day before, provide any updates about yesterday’s arrivals, and share important details for the day ahead. These short, but highly effective meetings can help your staff all get on the same page while fostering a healthy team intercommunication.

Use Guest Feedback to Your Advantage

Real-time tracking of guest feedback is invaluable. Using a staff operations platform, staff can track guest feedback in real-time for dissatisfaction and identify common issues, so they can prevent escalations before they happen. Staff can proactively address poor guest experiences, while hotel managers can track the performance of each department.

Take Advantage of Social Media

Secure a guest, before they even step foot onto your property by frequently sharing your latest offerings, promotions, and onsite events on your social media channels. Social platforms are also the perfect place to share changes to hours, special event closures, and other crucial information for hotel guests that might impact their upcoming stay.

In the ever-evolving hospitality landscape, effective hotel communications are non-negotiable for success. By implementing these five strategies, you can enhance guest experiences, improve internal operations, and ultimately elevate your hotel’s reputation. Communication is not just a means to an end; it’s the bridge that connects your hotel to delighted guests. Embrace these strategies and stay ahead in the competitive world of hospitality.

Ready to take your hotel’s communication to the next level? Request a demo today and unlock the full potential of hotel technology.

Secure Those Five-Star Reviews: 3 Keys to Elevating Guest Satisfaction

How to increase guest satisfaction in hotels using technology

Guest satisfaction: It’s the most consequential initiative for a hotelier and their team. When a guest leaves your property satisfied, they’re more likely to become a repeat customer, while offering free marketing for your hotel via positive word-of-mouth.

But, according to a Skift survey from February 2023, North American hotels saw the biggest decline in guest satisfaction in 2022 compared to 2019’s pre-pandemic numbers. According to the survey, the Global Review Index for hotels in the Shiji ReviewPro data set was 83.3%, a drop of 3.5 points from 2019. Most interesting, three-star hotels showed the steepest decline, losing four points.

What is guest satisfaction and how can you improve it?

Simply put, guest satisfaction is the measurement of how happy your guests are with your hotel’s service, amenities, and property. Luckily, hotel technology can easily help you elevate your guest satisfaction in three key ways. Here’s how:

Utilize Guest Data

Deploying a staff operations hub that tracks guest behaviors and data is an easy way to predict your guest needs before they even have the chance to voice them. With comprehensive data on everything from service request frequency to average dining check size, hoteliers can easily gain insight into their guests’ and their guests’ digital activities during their stay. Notice a guest has ordered a glass of Cabernet Sauvignon with their meal the last three nights? Next time they dine at your onsite restaurant, have your staff automatically suggest a glass. Observe a guest requesting a high-floor during every stay? Automatically place them on a high-floor at check-in. By providing your guests with a stay tailored to them, you’re more likely to create a customer for life, ensure a return visit and earn a five-star review online.

Improve Recovery Time

As hard as you might try, not everything will go right 100% of the time. But that’s OK — because, by using a staff operations hub that features ticketing functionality, hoteliers are able to resolve guest complaints in real-time. Team members can log guest complaints and track the steps taken to resolve issues before they escalate. Hotel managers and their staff can even monitor escalation and common guest complaints to effectively prevent them from happening again in the future.

Offer a Digital Comment Card

Speaking of preventative measures, by offering guests a digital comment card before or during digital check-out, hoteliers and hotel managers are able to review guest feedback to continually improve guest satisfaction. By deploying a branded mobile app or bedside smart-room tablet, hotels can give guests the opportunity to praise team members who went the extra mile during their stay or point out areas that require attention or improvement. This also allows the hotelier and their manager to track the performance of each department, making it a great way to elevate guest satisfaction in the future.

Want to find out more about how to increase guest satisfaction in hotels? Interested in learning how hotel technology like a staff operations hub, branded mobile app, or smart-room tablet can elevate your guest satisfaction? Request a demo today.

How to Leverage Technology to Deliver Value to Guests

A few ways to leverage technology to provide guests with a hotel stay they won’t forget

There are many examples of how technology can help improve hotel guest experiences — from smart-room tablets placed bedside that allow guests to digitally place and track in-room dining orders to hotel-branded mobile apps that make it easy for guests to check-in remotely and use their phones as their secure room key.

These technologies are all important when it comes to creating a lasting impression for guests, but possibly one of the most critical factors is delivering value to your guests. Making guests feel like you value them — and their dollars — is a great way to not only increase brand loyalty and repeat business but also help encourage positive word of mouth. And good news — you can leverage technology to help you do just this.

Here are a few examples of how technology can help improve hotel guest experiences and drive value.

Efficient Service Is the Best Service

A hotel infrastructure connected by technology helps hotel staff be more responsive to guest requests while decreasing the chances of human error. By deploying a staff operations hub at your property, efficient delivery of in-room dining or service items, fast communication between staff and task automation, and expedited maintenance requests can all be achieved.

A staff operations hub can analyze guest data — such as how many times guests request items such as extra pillows, toothbrushes, or towels — and allow a hotelier to place proper orders. Additionally, an operations hub that features a ticketing solution can track preventative maintenance, so management can ensure their facilities stay in excellent working condition, significantly reducing unexpected repairs or overhaul costs and providing guests with pristine property.

Streamline Operations By Stacking Up

When it comes to deploying a staff operations hub, choosing one that integrates easily into your property’s existing tech stack will make a positive impact on your staff’s ability to efficiently complete tasks, your guests’ journey, and your bottom line.

But, what is a tech stack, you ask? In its simplest form, a hotel’s tech stack is made up of the front-end and back-end technologies used by a hotel. By selecting a staff operations hub that interacts with your ticketing system and PMS system, staff will save time therefore expediting tasks and creating a more positive experience for guests.

Provide that Personal Touch

Guests staying at a hotel that’s able to fulfill their requests — even before they place them — are much more likely to return. Leverage technology that allows your staff to prioritize their workload to proactively meet guest expectations before they’re even expressed. Notice that a guest always orders a Pinot Noir with their dinner? By leveraging technology like a staff operations hub, your team will know to offer that specific guest their favorite glass of wine before they have the chance to order it themselves. This will make the guest not only feel special and recognized but will help drive non-room revenue.

Collecting data and learning loyalty guests’ and repeat customers’ behaviors can be facilitated through technology by recording key guest information, including preferences, frequent requests and special needs. With robust guest profiles, hoteliers can anticipate the needs of guests, as well as offer them tailored promotions and services based on their interests. This creates a premium guest experience that helps drive brand loyalty, five-star reviews and repeat business.

Want to learn more about how to leverage technology to deliver value to your guests? Or, wondering how technology can help improve hotel guest experiences at your property? Request a demo today.

The Show Can Go On: How Hotel Technology Has Revolutionized Guest Room Entertainment

Three key ways in-room entertainment has been elevated thanks to hotel technology

The adoption of hotel technology has changed nearly every facet of today’s hotel stay. From mobile check-in that is powered by a branded mobile app to booking a spa appointment from an in-room tablet, technology in hospitality has, in many ways, mirrored the advancements in technology in nearly every other industry.

Take in-room dining for example. With a branded mobile app or a smart-room tablet placed bedside, guests can now view dining menus digitally, place their order, and then track its progress just like they would an order from their favorite taco shop on DoorDash.

But in-room dining isn’t the only portion of a hotel stay that has experienced a refresh thanks to technology in hospitality in recent years. Hotel technology has also greatly improved the in-room entertainment experience for hotel guests.

Here are a few ways smart-room tablets and other hotel technology can improve your guests’ room entertainment experience.

The Streaming Never Stops

According to an August 2023 TechCrunch article, streaming accounted for 38.7% of total U.S. TV usage, a new record high, and, in the past year alone, streaming usage has increased 25.3%. As more and more people take in their television via platforms like Netflix, Max, Hulu, and Disney+, hotels’ pricey cable TV subscriptions become less enticing. After a long day of business meetings, today’s hotel guests crave being able to retire to their rooms and pick up where they left off on their latest TV binge.

By enabling casting in your property’s rooms, you put guests in the driver’s seat for their entertainment. Using a solution like Google Chromecast, guests can stream content directly to their room’s television from their own device with no additional logins needed. On the operations side, cloud-based software eliminates the need for on-site servers, so casting can use scaled traffic management to minimize bandwidth requirements on your property. Plus, hotels can save money by cutting the cord on costly cable subscriptions.

Make Music Magic

Gone are the days of AM/FM in-room radios. Today’s guests want to listen to their own music playlists — and casting allows them to do just this. Similar to casting Netflix content to their in-room television, guests can also use Google Chromecast to play their Spotify playlist or Pandora station directly to the in-room TV. Additionally, bedside, smart-room tablets equipped with the Spotify app let guests create a comfortable environment to relax in.

Consume Content Digitally

Another form of entertainment becoming obsolete in hotels alongside cable subscriptions and AM/FM radios? Newspapers. According to a 2021 Pew Research study, 8 out of 10 Americans get their news from a digital source.

Instead of reading a physical newspaper alongside morning room service, today’s guests are opting to reach for a tablet, smartphone, or Kindle. By placing a smart-room tablet in your guest rooms, guests can read the latest headlines the way they prefer: digitally. This move to digital news consumption can also help your property save money on costly physical newspaper subscriptions, while also helping your property become more sustainable.

Interactive hotels that use technology to improve guests’ in-room entertainment options are becoming increasingly popular — and are saving hotels money in the process. Want to learn more about how technology in hospitality can improve your guest room entertainment? Request a demo today.

Smart Rooms, Smart Savings: How to Save Money with Smart-Room Tablets

Four key ways hotel smart rooms with in-room tablets can actually save your property money, while driving non-room revenue

When it comes to running a hotel, saving money is just as important as driving new revenue. One of the benefits of smart technology is that smart rooms equipped with in-room tablets can help your property do both of these things at once.

As hotel room technology continues to become more advanced, the adoption of smart-room tablets has become more widespread — and not just with luxury brands, but properties of all sizes have noticed the benefits of smart technology when it comes to saving money and increasing revenue.

Here are a few ways smart-room tablets can help your hotel save money immediately.

Eliminate Menu Printing Costs

One of the most common ways for a hotel to drive non-room revenue is through its in-room dining. However, long hold times and messy paper room service menus can be deterrents for guests. Deploying smart-room tablets bedside in each of your guest rooms allows your guests to review up-to-the-minute updated in-room dining menus digitally from wherever they are in their room without having to be tied down to the in-room phone. If an item sells out or if your chef decides to add a special menu item for the night, your staff can update the menu instantaneously without having to print out new copies — saving on paper and ink costs.

Save on Compendium Costs

Similar to in-room dining menus, hoteliers can also upload their property’s amenities, important information and latest offerings all directly to the smart-room tablet. Gone are the days of printing out updates and replacing used in-room compendium folders. Now, hoteliers can save that money by making all changes digitally.

Reduce Event Flyer Fees

Looking for a way to let guests know about an upcoming onsite yoga event or wine tasting night at your property? Similar to saving on compendium costs, a smart-room tablet can also showcase all of the information a front desk pamphlet normally would directly on its home screen. This makes browsing the most up-to-date onsite event information a seamless experience for guests, while cutting down on printing and paper costs.

Streamline Staffing

Smart rooms also help hotels save on staffing costs, which can be especially helpful during a staffing crunch. Instead of needing to assign a team member to answer room service phone calls and physically take down orders, smart-room tablets allow guests to order digitally via the bedside tablet and track their order just like they would on their favorite food delivery app. With smart room ordering, a guest’s dining ticket is sent directly to the kitchen for the staff to start prepping. Additionally, guests can place requests for extra towels or additional pillows directly from the smart-room tablet. Front desk staff no longer need to field these calls, allowing them to focus on more pressing tasks.

Whether it’s saving on physical costs or reducing staffing costs, smart rooms help hoteliers save money. Want to learn more about hotel room technology and how smart-room tablets can help your property conserve its resources? Request a demo today.

Benefits of a Tablet: How Smart-Room Tablets Increase Hotel Retail Revenue

There are many benefits of a tablet placed bedside in hotel rooms, including driving non-room revenue through guests’ retail purchases

If you haven’t made a digital retail store readily available to your hotel’s guests, you’re quite literally leaving money on the table. Don’t underestimate the possibilities of retail shopping to generate incremental non-room revenue for your property. Following the pandemic, it has become almost impossible to imagine a world without online shopping. According to Statista, 80% of all Americans shop online on a regular basis. And last year alone, e-commerce accounted for about $1.03 trillion in sales in the U.S. Additionally, it’s projected to hit $6.3 trillion globally by the end of 2023.

So, how can you as a hotelier utilize the benefits of a tablet to your advantage to drive non-room revenue? The following are a few ideas.

Shop the Gift Shop — From The Guest Room

Smart-room tablets that are positioned bedside are an easy way for guests who don’t want to download a property’s mobile app to still enjoy all the same conveniences hotel mobile apps have to offer, such as ordering in-room dining digitally, booking spa appointments, reviewing the latest hotel compendiums, and learning about current onsite activities, promotions, and amenities. But that’s not all. With smart-room tablets, guests can shop all of the items from your property’s gift shop from the comfort of their hotel room bed. Whether it’s hotel-branded T-shirts and yoga mats, lifestyle items that reflect your property’s vibe, or goods made by local artisans, all of your gift shop’s offerings can be easily browsed and purchased via a smart-room tablet, providing a familiar shopping experience for online consumers. Additionally, while in the comfort of their own hotel rooms, guests may be more inclined to make a purchase digitally that they might otherwise have forgone, or not even known about.

For big-ticket shoppers, a digital storefront on smart-room tablets also can be used to purchase the art pieces on display at your property or in-room furnishings, such as the pillows and bedding used in your guest rooms.

Browse Spa Offerings While Lounging in Their Rooms

Similar to a digital gift shop storefront, hoteliers can increase hotel revenue by making the products from their spa available for purchase through smart-room tablets. See a guest who recently completed a 90-minute massage at your spa? Send them a follow-up email asking their opinion of the service and provide links to the products the masseuse used during the massage that connects directly to your digital storefront. Similar to the gift shop, a spa’s storefront can offer high-end cosmetics, locally-made lotions and candles, and even towels and robes.

Increase Hotel Revenue By Increasing Productivity

On the operations side, a digital storefront is a straightforward way for staff to add and manage inventory, set availability, hide or reveal items as necessary, and use promotions and guest messaging to create awareness. Charges can be automatically added to the guest’s folio so no additional form of payment is required. Additionally, front desk staff won’t be tied up with guests waiting in line to purchase a hotel-branded hat and, instead, can tend to more urgent needs — reducing wait times and creating a happier staff and guest experience.

 

Want to learn more about the benefits of a tablet in an in-room setting? Curious how to increase revenue in hotels using smart-room tablets? Request a demo today.

7 Reasons Guests Love Smart-Rooms

Smart hotel rooms have taken the hospitality industry by storm, here are 7 reasons why guests love them

After years of technology playing a role in almost every aspect of our daily lives, more and more hotels are now turning their guest rooms into smart hotel rooms to deliver a more interconnected and personalized guest experience.

To start, let’s define what a smart hotel room is and answer the question, what is smart room technology? Smart rooms are rooms connected to network servers that allow the use of the Internet of Things (IoT), and examples of smart room technology include smart TVs, smart thermostats, bedside smart-room tablets, and voice command capabilities.

So, why are more and more guests craving stays at smart hotels? Here are seven reasons.

  1. Smart-Room Tablets Are the Perfect Room Companion

While mobile check-in and mobile key capabilities via branded mobile apps definitely have a slew of benefits, many guests enjoy not having to rely on their personal devices to access hotel features once in their hotel room. Today’s guests find it more convenient to lean over and adjust the in-room temperature or order room service via the bedside smart-room tablet. A dedicated device that acts as the room command center offers guests control capabilities, as well as additional convenience.

  1. They Can Watch What They Want

Today’s TV consumption is largely centered around streaming. Guests are accustomed to using their streaming services at home to watch their favorite shows and seek to have that same experience while on a business trip or a vacation. That’s why guests appreciate, and in many cases expect, casting capabilities. Now, they can continue to binge-watch “Stranger Things” on Netflix while out of town on a business meeting.

  1. Voice Commands Appeal To All Ages

While smart hotel rooms may have a greater appeal to younger travelers, there’s no denying that all generations love the voice features that come with a more interconnected space. Consumers of all ages are accustomed to using Alexa, Siri, or “Okay Google” in their daily lives to play their music, set an alarm, or send a text. With voice command capabilities in their hotel room, guests can be in control of their space whether they’re in bed, working at the desk, or enjoying a bath.

  1. Temperature Discomfort is Eliminated

Just about every traveler has a horror story about a time when their in-room heating or air conditioning didn’t work properly. Guests love smart thermostats because it’s simple to adjust the in-room temperature. And if there’s an issue, using a smart-room tablet, they can quickly put in a service request for the problem to be fixed. Smart-room thermostats, as well as in-room lighting controls, can be easily adjusted via a smart-room tablet and can drastically make a difference in keeping guests comfortable in their rooms.

  1. Smart Technology Improves Luxury

Smart hotel rooms undeniably add a touch of luxury to any hotel. A sleek smart-room tablet, in particular, brings an upscale element, and allowing guests to dim the lights, message staff, or place in-room dining orders while lounging on their in-room bed or balcony is just icing on the cake. Plus, tablets make guests feel like the hotel staff is always at their service just a few taps away.

  1. Smart-Room Tablets Show Guests What They Didn’t Know They Needed

Tablets provide the perfect avenue for guests to discover activities, browse the gift shop, or even learn about special hotel promotions, which are all easy ways to drive non-room revenue. Tablets have more screen space than mobile devices, so graphics and banners look crisper and draw more attention. Offering personalized promotions — such as 10% off at the hotel restaurant or lobby lounge — can increase revenue.

  1. Smart-Rooms Make the Guest the Center of The Universe

In a smart hotel room, everything can be tailored to the current guest — from the temperature, to the TV, to the lighting. And for returning guests, preferences can be saved, so they can return to a room that feels like a second home.

 

Want to learn more about smart hotel rooms and how to deploy this technology at your property? Request a demo today.

Numbers Don’t Lie: How to Increase Hotel Revenue Using Data

For properties wondering how to increase hotel revenue, the answer lies in data aggregation

Driving non-room revenue is one of the key goals for almost all hoteliers and hotel operators. But what if maximizing revenue was easier than you think? There are many ways hoteliers can increase non-room revenue, but the clearest answer lies in hotel technology. Deploying a staff operations hub that not only lets hotel staff streamline operations and increase guest satisfaction but also tracks guest behaviors and data is key for when it comes to upselling and maximizing revenue.

Want to learn how to increase hotel revenue at your property by using guest data? Here are a few ways.

Increase Forced Modifiers

By utilizing a staff operations hub, a hotel’s team can elevate guest interactions by streamlining their day-to-day operations. Additionally, a staff operations hub can field service and maintenance requests, while keeping up with preventative maintenance and work orders, all from one ticketing hub. The hub also allows your team to manage the content of additional technology offerings — such as a hotel branded mobile app and bedside smart-room tablets — all from one place. But possibly most helpful of all, a staff operations hub allows hotel operators to track guest behaviors and use this data to drive non-room revenue.

Take in-room dining, for example. Using a staff operations hub, data can show hoteliers what guests typically order alongside their steak dinner. This then creates the perfect upsell opportunity by using the property’s platform to suggest a glass of Cabernet Sauvignon or a side salad for guests who order a steak and a local craft beer or a side of fries for guests who order the pub burger. These data-driven forced modifiers answer the timeless question of how to increase hotel revenue.

Improve Marketing Turnaround

Using branded mobile apps and smart room technology, such as in-room tablets, hotels can market directly to guests when they’re onsite. Using data, hoteliers can see when guests are most active on the tablets or app and, thus, more likely to interact with promotions. For example, if a hotelier sees that guests are most active on smart-room tablets from 2 pm to 4 pm, then they have a two-hour window to push out notifications that can promote 20% off all spa treatments for the rest of the day, share happy hour specials going on in the bar, or notify guests about the local jazz trio playing in the restaurant that night. If guest interaction is higher, guest engagement will likely be higher as well, maximizing revenue for the property.

Personalized Service

Data also provides hotels and their staff the ability to anticipate guest needs. In some cases with repeat visitors, hotels can make a positive impact on the guest experience even before check-in begins. By analyzing and using data effectively, a hotel can already know what its incoming guests are like, prompting a customized pre-arrival upsell email with relevant amenity offerings and room upgrade suggestions. Data can help hoteliers identify patterns in guest activity, gain a deeper understanding of their needs, and drive non-room revenue, while providing an improved stay for the guest.

Wondering how to increase hotel revenue at your property by utilizing data? Request a demo today to learn more.

From Boutiques to Big Brands: How to Make Smart Choices When Investing in Hospitality Technology

3 key factors to keep in mind when making your next hotel tech investment

According to Unifocus, 81% of hoteliers in 2022 reported implementing and/or planning at least one major tech project. Whether you’re responsible for managing a single boutique hotel or a large chain of branded properties, it’s impossible to ignore the increasing upsides of investing in hotel tech. From seamless mobile check-in offerings to digital access to services, amenities and hotel staff, it’s easy to see why guests find increased value from tech-enabled interactions. Meeting expectations in this area is often rewarded with higher guest satisfaction and repeat business.

While the advantages of offering a digital-first hospitality experience are clear, it can be difficult to navigate the sea of options on the market. Here are a few strategies you can apply when looking to make smart choices that optimize the return on your tech investment.

Look for Ease of Use

If you’re deciding which hotel tech options to upgrade next, consider the importance of selecting a known platform that will make implementation a breeze. In a recent survey, 1 in 4 small independent hotels cited complexity as the biggest challenge for adopting new technology, and 1 in 3 indicated ease of use as the priority when choosing what tech to purchase. Regardless of the hotel or chain size, investing in any upgrades only to have them fall flat during implementation can be frustrating. Make sure when you select a hotel tech platform that it offers around-the-clock customer support in case something does go wrong. This can also ensure the implementation process will be a smooth one.

Embrace Mobile Technology

Cost is also a key factor in making coveted technology upgrades, but there’s good news for hotels of all sizes. According to Scotland-based hospitality firm Criton, guests’ mobile devices are “recognized as an essential tool for delivering and improving their travel experience.” More than 60% of respondents report using a hotel’s app, and 74% of guests said they would use this option if their favorite hotel offered it.

A branded hotel mobile app is a great way to personalize the guest experience. Using a branded mobile app, guests can check-in ahead of arrival, and, with keyless entry integration, head straight to their rooms to securely unlock their hotel room door using their phone as the key. Branded mobile apps also streamline the in-room dining process — allowing guests to view up-to-date menus and place orders all from the mobile app, just like they would DoorDash or Uber Eats. Also, guests can book spa appointments, browse hotel compendiums and request additional toiletries all with just a few taps of their smartphone.

A branded mobile app can provide a lower entry-point financially, while engaging guests and increasing loyalty. With a branded app solution, you’re also reaching guests long after they’re gone, increasing the opportunities for a repeat stay.

Hold Out for a Multi-Point Platform

While it may be tempting to select the most popular one-point solutions and try to fit them all together, you could be setting your property up for a tech stack nightmare. To ensure tech investments are worth their space in the budget, start with a platform that offers comprehensive solutions and exceptional support. Complexity doesn’t have to be an issue, and ease of use should be the expectation. Both components will lead to greater adoption and ultimately, value.

Want to learn more about how to deploy hotel tech at your property? Request a demo today.

The Impact of Tech: How Technology Has Changed Hospitality

Other industries’ technology has affected the hospitality industry. Here are four examples of how technology has changed hotels’ guest experience

Today, technology touches nearly everything we do. It streamlines many of our day-to-day tasks and keeps us connected to the world around us. Whether it’s ordering your favorite restaurant’s steak dinner to your front door via Postmates, grabbing a quick ride to the airport via Uber, or having your groceries delivered to your home via Amazon Fresh, technology has impacted nearly every facet of our daily lives. The constant evolution of new technology can make it difficult for some to keep up, however, technology in other industries continues to have a trickle-down effect on the hospitality industry.

The following are four examples of how technology has changed hospitality — even though it has roots in a different industry.

Advancements in Digital Keys

Back in 2017, Tesla introduced new technology to the automotive industry with its digital key for the Tesla Model 3. Since then, other car companies have jumped on board to offer owners the ability to lock, unlock, and sometimes start their vehicles by simply having a smartphone present. Today, even car rental companies and car-sharing apps use digital key technology to allow access to cars.

Digital keys are straightforward to use. You simply download the car manufacturer’s app to your phone and connect it via Bluetooth. Once you’ve installed the app, hold your phone to your car’s door, and your car will either lock or unlock for you — it’s that simple!

It’s also that simple for guests to unlock their hotel room too with a mobile key. In fact, it is the same straightforward process as unlocking your car. With a hotel mobile app, guests can unlock their room and other gated areas of a hotel with a mobile key on their phone. Guests can even share mobile keys with family or fellow travelers, easily and safely.

Improvements in In-Room Dining

According to Statista, about 53.9 million Americans use food delivery apps on a regular basis. Today’s travelers, especially Millennials and Gen Zers, crave the same convenience that food delivery apps provide. After a long day of sightseeing or business meetings, a hotel guest wants to recharge in their hotel room with a meal they can order at their leisure.

New technology in hotels, such as branded mobile apps and smart-room tablets, offer guests a similar experience to their favorite food delivery service. Using a mobile app or smart-room tablet, guests can view up-to-the-minute updated menus, place a dining order and track the order’s progress — all while lounging on their hotel room bed or balcony. Guests no longer have to wait on hold for a staff member to pick up the call, only to let them know they’re currently out of the Halibut.

Another benefit of digital ordering? The ability for a hotel to easily offer a forced modifier. Is a guest ordering the Filet Mignon? Digital dining systems can automatically suggest a glass of Cabernet or a small house salad to go along with that steak — providing the perfect opportunity to drive your property’s non-room revenue.

Enhancements in the Room Environment

Parks Associates reported in late 2022 that about one in four, or some 15 million internet households, own a Google Nest smart thermostat. With the rise of smart thermostats in the home building and home remodeling industries, today’s consumer looks for this same comfort from their hotel room.

Using bedside smart-room tablets, hotel guests can adjust the temperature and lighting controls to their exact specifications all while lounging in bed, providing the ultimate guest experience.

Augmentation of the Concierge Desk

By now, we are all familiar with the effect that AI has had on our conversations about new technology. The customer service industry has been greatly affected by the advent of AI-driven chat bots, and according to a 2022 article from ChatBot.com, 62% of consumers would rather use a chat bot than wait for a customer service agent to answer their request. Another 64% of consumers claimed that 24/7 service is the most appealing feature of a chat bot.

So, what if your hotel was able to offer 24/7 concierge service — even when your on-staff concierge has gone home for the night? Deploying a branded hotel app or smart-room tablet allows guests to digitally contact the “concierge” and ask any question they have at any time of the day and receive real-time answers.

Why is technology important

Technology has advanced and evolved every industry. The more you notice how technology has changed the world, the more you can anticipate guest expectations for this new technology at a hotel.

 

How can you improve your property’s guest experience through mobile apps and smart-room tablets? For more information, request a demo today.

Adaptability Is Key: How to Adapt to Changing Guest Expectations Using Technology

Three ways hotel tech can help your property adapt to changing guest expectations and needs

When it comes to providing a quality guest experience, anticipating guest expectations and delivering on guest needs is key. Today’s consumers are used to being catered to and thanks to technology, they can have nearly anything they want — from a three-course dinner from their favorite restaurant to a package of paper towels from Amazon — delivered right to their doorstep within minutes with just a few taps of their mobile device.

Therefore, anticipating what a guest might need before they voice the need themselves will go a long way in creating a lasting impression and, eventually, repeat business and positive word-of-mouth. But oftentimes, this seems easier said than done. So, how can your property adapt to changing customer expectations? Using hotel technology is critical.

Here are three key ways technology can help your property adapt and anticipate guest needs.

Use Data to Your Advantage

Utilizing business intelligence is the first step to anticipating your guest’s needs and wants. By deploying a staff operations hub that tracks guest behaviors, you can better anticipate what a guest might want and when they might want it. For example, have you noticed a guest always orders a glass of red wine with their meal? Add this to their preference profile so your staff knows to automatically offer them a glass of wine next time they dine at your property’s restaurant. This will make their stay feel much more customized.

On a broader scale, business intelligence and data analysis can provide comprehensive data on everything from service request frequency to the average dining check size. Learning guest behaviors helps you gain insight into who’s staying at your hotel and what their digital activities are during their stay, allowing you to meet guest expectations and make their stay more personalized.

Customization Is Crucial

Speaking of personalization, offering guests a customized experience is critical for meeting changing customer expectations — and technology can help streamline this.

Using a hotel smart-room tablet, you can greet guests by name with a welcome message and even customize a welcome note for guests traveling under the same group. More customizations like in-room lighting and temperature controls can be selected to their exact specifications.

Additionally, casting enables guests to stream their favorite content directly to their hotel room’s television. Today’s guest is more likely to want to binge a show from their favorite streaming service rather than tune into the local news through a hotel’s cable package. Put them in the driver’s seat of their own in-room entertainment by offering a casting option.

Do More with Less

Just because your property might be feeling the effects of the staffing crunch, doesn’t mean your guests have to feel it. Using hotel technology like branded mobile apps and smart-room tablets allows your guests to place in-room dining orders digitally, so guests can sit back and relax while they track their order on a smart device. Their order can go directly to your property’s kitchen, eliminating the need of having someone answer room service calls and allowing them to get started on delivering orders. The same goes for the check-in and check-out process. A hotel branded mobile app lets guests check-in on their own time, and, with keyless entry, guests can skip the front desk altogether and head straight to their hotel room upon arrival, allowing your front desk staff to take care of urgent guest requests instead of being tied up with routine check-in tasks.

 

Interested in learning more about how hotel technology can accommodate changing guest expectations? Request a demo today.

Software Status: How Contactless Technology in Hospitality Sets Your Property Apart

Contactless technology in hospitality, such as mobile apps, puts guests in the driver’s seat of their stay

Thanks to technology, nearly any daily task can be completed without person-to-person contact. Consumers can get groceries delivered to their front door without ever leaving their home. Employees can conduct business meetings via Zoom without ever needing to be in the same office. Even rental car companies are allowing travelers to pick up a car without needing to stop at the rental counter. So, why should a hotel stay be any different?

After a long day of travel, the last thing a hotel guest wants to do is wait in a long lobby line to check into their hotel room. Luckily, contactless technology in hospitality can help alleviate this. Hotel branded mobile apps can set your hotel apart from the competition by allowing guests to check-in remotely and head straight to their rooms upon arrival. Here’s how.

Contactless Check-in

With a branded mobile app, the future of hospitality is here. Using a mobile app, guests can check-in remotely from anywhere using the app, and, with mobile key capabilities, they can securely access their hotel room key digitally and add it to their phone’s Apple Wallet. The primary guest can also securely share the room’s mobile key with approved guests on the reservation.

One of the benefits of technology in the hotel industry, such as mobile apps, is it streamlines employees’ jobs and allows them to focus on time-sensitive tasks instead of processing check-ins. This is especially helpful for properties that are feeling a staffing crunch.

Contactless Dining

Another way mobile apps streamline employee’s jobs, while offering guests a contactless experience, is through mobile in-room dining. Just like a food delivery app, guests can browse menus that have been updated up-to-the-minute, place an order, and track the order’s progress. A mobile app lets guests order at their own convenience instead of waiting on hold with a hotel staff member. Digital ordering creates a ticket that goes straight to the kitchen, removing the need for staff to have to answer phones and manually input the order, thus also reducing the chances of human error.

Contactless Shopping

Another way contactless technology in hospitality can be used to streamline a guest’s stay and create a convenient experience is by allowing them to interact with your gift shop through a mobile app or in-room tablet. By listing all the available items in your gift shop on a digital store, it makes it easy for guests to browse offerings while relaxing in their room. From branded property merchandise to in-room luxury items, a digital store gives guests the opportunity to purchase what they love most at your property through a hotel mobile app or in-room tablet. They can place their order like they would any online store and either pick it up at the front desk, have it delivered to their room, or have it shipped to their home for the ultimate contactless experience.

Contactless Post-Stay

Contactless technology in hospitality can be deployed to improve the check-out and post-stay experience. Similar to the check-in process, at the end of a guest’s stay, a simple tap of a mobile app allows them to check out of their hotel room without having to wait in line or return any keycards. A branded mobile app can also house the guest’s folio so they can find all the details they need post-stay.

 

Interested in how contactless technology is the future of hospitality? Want to learn more about the benefits of a hotel branded mobile app? Request a demo today.

From ChatBots to Robots: 4 Hospitality Technology Trends Impacting the Industry

The impact of technology in the hospitality industry as demonstrated in 4 rising hospitality technology trends

Generative AI, service robots, and contactless assistance are just a few of the biggest topics in technology today. They’re changing the way we conduct business, streamline our daily lives, and plan our travel. While hotels have been traditionally slow to respond to technological changes in the market, there have been a few hospitality technology trends that have been impacting the industry in recent years.

Here are a few hospitality technology trends that have had a large impact on not only the travel and tourism industry, but more specifically, the hospitality industry.

Contactless Service

One of the biggest hospitality technology trends to come out of the COVID pandemic was the increase in contactless service. According to a 2022 Stayntouch/NYU Tisch Center of Hospitality Report, the adoption of contactless technology — such as mobile check-in and check-out, mobile room keys, and digital payments — increased by 66% during the pandemic. And this technology has had staying power. An increasing number of hotels are turning to mobile apps to allow guests to check-in remotely and securely access their room key via their mobile device. Additionally, contactless service has reduced the amount of check-ins front desk staff need to process manually — taking a load off of properties that are short staffed and allowing hotel operators to focus on timely guest requests.

Robots Are Here

In addition to adapting to contactless service, more and more hotels have jumped on the robot bandwagon. Yes — that’s right robots. Robots are being used in properties across the world, including Hotel EMC2 in Chicago, the Dream Hollywood Hotel in Los Angeles, and the Henn-Na Hotel in Japan. Robots can serve many useful functions, including welcoming guests as they enter the lobby, checking guests in using facial scan technology, as well as delivering guest-requested items to their room. Similar to hotel apps, robots are able to decrease the workload for hotel employees working at an understaffed property.

Chatbots: The Digital Concierge

Staff still overwhelmed? AI-powered chatbots can basically function as a digital concierge — bringing all of the same services a regular concierge would offer right to a guest’s’ fingertips. Guests can engage 24/7 and receive answers to questions about local attractions and events, as well as fulfill requests for additional items.

IoT Customization

With sustainability front-and-center for many in the hospitality industry, IoT, or Internet of Things, allows hoteliers to create an energy-efficient space, while providing guests with unlimited customization. IoT technology lets guests adjust room settings, such as temperature and lighting controls, to create their ideal environment. IoT technology also saves energy by turning off lights when a guest leaves their hotel room. An added benefit? IoT technology can learn guest behaviors to create the perfect atmosphere for guests automatically before they return.

 

Want to learn more about the impact of technology in the hospitality industry and how hospitality technology trends, such as contactless mobile check-in, check-out, and mobile key can benefit your hotel? Request a demo today.

Smart Hotels: How to Create a High-Tech Guest Experience

Smart hotels are in — Here are a few ways to create a high-tech guest experience at your property

Technology is the new luxury, and it’s the type of luxury travelers are currently craving. Today’s consumers are accustomed to being able to have anything they desire with just the tap of their mobile phone. Whether it’s a three-course dinner from their favorite restaurant or an early morning ride to the airport, mobile phones have completely improved the convenience of everyday life. So, why should the hotel stay be any different?

Convenience, personalization, and a memorable guest journey are all possible thanks to hospitality technology. So, what are some ways you can offer a high-tech guest experience at your hotel? Here are three ideas.

A Branded Mobile App

Turn your property into a smart hotel instantly by deploying a branded mobile app that brings convenience and customization to the guest experience.

Take the arrival process, for instance. Using a branded mobile app, guests can check-in ahead before arriving at the hotel and access their mobile key so they can bypass the front desk — and long check-in lines — and head straight to their rooms. Check-out is also a breeze through the app and allows guests to review their final bill and any other details of their stay all in one easily accessible place. Doesn’t get much smarter than that — until it comes to the digital dining process, that is. Using a mobile app, guests can view up-to-date dining menus, place in-room dining orders and track the order’s progress in real-time — just like they would an order on their favorite food delivery app. Additionally, they can book spa appointments and request additional services or forgotten items, such as towels or toothbrushes. Finally, an app lets guests explore hotel compendiums and offers hotel operators the ability to target guests when they are most active with on-site promotions and specials, helping to drive non-room revenue.

Smart-Room Tablets

Another way to offer a high-tech guest experience and achieve smart hotel status is through the deployment of bedside smart-room tablets. These in-room tablets can offer guests many of the same features as a mobile app, such as the ability to place in-room dining orders and review hotel compendiums, with the added convenience of allowing them to adjust in-room features. With smart-room tablets, guests can control not only the temperature of their hotel room but they can also control the temperature of their hotel bed. Additionally, guests can adjust the lights and curtains with a tap of the finger on the in-room tablets.

TV Casting

Nothing says personalization like allowing your guests the ability to unwind after a long day with the entertainment of their choosing. With Google Chromecast, guests can cast streamed content directly to their hotel room’s television from their own device with no additional log-ins required. This allows them to pick up where they left off on their favorite television program.

A branded mobile app, smart-room tablet, and TV casting are three easy ways to turn your property into a smart hotel and offer a high-tech guest experience.

Want to learn more about how to improve the guest experience through technology at your property? Request a demo today.

Hotel Technology 101: How Hotels Are Using Technology to Gain a Competitive Advantage

A few examples of how hotels are using technology to gain a competitive advantage

The hospitality industry can be inherently competitive — especially with the recent increase in summer travel. This means it’s imperative to woo consumers by leaning into what they want and finding ways to make those things happen seamlessly. Hotels that invest in delivering on consumer expectations will see an increase in brand loyalty, which leads to an increase in revenue.

When a guest stays at a hotel, they’re looking for a place where they feel comfortable and have access to the conveniences they’re accustomed to in their daily lives, and hotels are in a race to perfect this.

Hotel technology has become a key component in giving one hotel an edge over another, especially with the increasing popularity of a digital-first approach among travelers. By implementing the right tech, hotels can impress guests, streamline operations, and drive non-room revenue. It’s critical for hoteliers to stay current with technological advancements, so they can keep pace with expectations.

Mobile devices are the easiest and best way to reach guests, especially as the average hotel guest checks in with at least three mobile devices. Today’s travelers depend on them to provide information and easy access to essential features in their lives. Using mobile technology allows hoteliers to meet their guests where they’re already engaged.

Here are five examples of how hotels are using technology to gain a competitive advantage:

1. Branded Mobile Apps

Mobile apps are an ideal way to engage with guests before, during, and after their stay, especially when integrated with an existing loyalty program. Mobile app technology can also be beneficial in gaining insight into guest satisfaction and guest preferences, which can be used to improve the quality or types of services offered.

An app can track the most common types of guest requests, dining metrics and which menu items are the most popular, and how often they’re using the app to communicate with hotel staff. Management teams can use this information as a framework for making better business decisions and taking guest service to the next level.

2. Mobile Check-In

Mobile check-in is highly sought after by today’s self-service driven travelers. Giving your guests the ability to bypass the front desk not only enhances the guest experience, but it also frees up staff’s time, allowing them to provide more personalized guest service. Offering mobile check-in also incentivizes guests to download your property’s mobile app, which creates a further opportunity for upselling, pre-arrival communication, and to generally craft exceptional experiences.

3. Mobile Key

Implementing mobile key to your hotel technology provides guests with the convenience of reducing time at the front desk and prevents guests from ever losing or forgetting their room key. Mobile key also saves hotels money on plastic keycard costs and increases efficiency as staff doesn’t have to spend time programming keycards or replacing lost room keys.

4. Smart-Room Tablets

Smart-room tablets provide guests with easy access to hotel information and the ability to place service requests, order room service, control the in-room environment, book spa appointments, shop the hotel’s gift shop, and communicate directly with hotel staff. These digital compendiums can also be used to create upselling opportunities and promote upgrades and other special offers targeted to a guest’s preferences.

5. Voice-Controlled Rooms

Another example of how hotels are using technology to gain a competitive advantage is by embracing voice control. Guests can use this hotel technology to turn on lights, control the TV, adjust the thermostat, and more. Voice technology can also be used to submit guest requests, make reservations, and provide guests with information about the local area. While voice technology may not be as necessary as some of the mobile technologies available, it plays a large role in enhancing the guest experience.

 

Staying ahead of the competition by deploying the latest hotel technology in the hospitality industry is important to maintaining a competitive edge. Successfully implementing the right technologies is an easy way to distinguish yourself from your competitors and cater to today’s tech-savvy travelers. Hotel technology can change how guests experience a their stay and lead to repeat guests, positive reviews, and word-of-mouth referrals.

To learn more about how you can use hotel technology to gain a competitive advantage at your property, request a demo today.