The recent 2023 Indian Gaming Association trade show and conference emphasized that the future of the gaming floor is digital
Last week, attendees of the 2023 Indian Gaming Association trade show and conference made the journey to San Diego, California, for four days of education sessions, two days of exhibits, and plenty of industry parties and networking opportunities.
During the education portion of the convention, leaders spoke on a slew of topics facing the gaming industry today, including inclusivity, sports betting, and best practices. But, many of the sessions were focused on technology — from ChatGPT to contactless payment to data mining — and how the gaming industry is continuing to make the move to digital.
Here are three key takeaways we learned while attending this year’s IGA trade show.
AI Technology Can Help Tackle Operations
During a Wednesday afternoon session, an AI specialist shared emerging technology and how it affects tribal casinos and casino hotels, including how they can harness new AI technology, like ChatGPT, to handle day-to-day business operations, such as answering customer questions, creating legal documents, and compiling marketing emails. The speaker also touched on how using AI can help casinos decide which slot machines to purchase and where to place them on their casino floor — all based on their guests’ behaviors.
Data Mining Is Key
Continuing the conversation on guest behavior, a Thursday morning session featured a panel of technology experts discussing trends that would have an impact on the future of gaming in the U.S. One panelist anticipated using data mining to suggest offers to customers based on their personal preferences, and, if done correctly, this practice will increase profitability in 2023.
A Tuesday panel, featuring INTELITY’s Regional Sales Director Matt Baca, provided an overview of the evolution of a building project, offering ideas on how to overcome challenges, make decisions to keep a project on track, and more. Baca suggested tapping into guest behaviors to help determine what type of locks to install at a property and, going further, how to offer contactless check-in using a branded mobile app for guests who prefer to head straight to their rooms upon arrival.
Cashless Is King
Another tech trend touched on during the convention was the increase in cashless technology. While panelists agreed that cashless technology won’t continue to grow at the same rapid pace it did during the COVID pandemic, casino customers will continue to prefer cashless payments on the casino floor.
Deploying Hotel Technology at Your Casino Hotel
For casino hotels, many of the trends heard at IGA 2023 are achievable thanks to hotel technology like branded mobile apps and in-room tablets. Both branded mobile apps and smart-room tablets can track guest behaviors and provide them with offerings based on their preferences. Deploying a branded mobile app also makes it easy for casino hotels to connect their on-site gaming offerings, making their property’s app a one-stop shop for all on-property purchases.
Interested in finding out more on how the latest gaming technology trends can extend to improving your casino hotel’s guest experience? Request a demo.
